PMSA 2024 Annual Conference - Next-Generation Analytics: Shaping the Future of Pharma

    Platinum Sponsor of the PMSA 2024 Annual Conference

    Axtria proudly announces its Platinum Sponsorship at the 2024 PMSA Annual Conference, the foremost gathering for pharmaceutical data science professionals. Delve into engaging podium and poster presentations, interactive workshops, and focus group sessions, offering valuable insights from subject matter experts.

    Our commitment lies in driving transformative change in the pharmaceutical landscape through next-generation analytics, harnessing the power of Generative AI principles. Together, let's unlock solutions for your commercialization lifecycle challenges.

    Podium Presentations

    Note: All times are in Eastern Time

    Leveraging Data and Machine Learning to Enable Launch Success

    May 06, 2024 | 01:45 PM-02:15 PM

    Speech-to-Text Enabled Field Reporting for Pharma

    May 07, 2024 | 11:45 AM-12:15 PM

    The Art and Science of Global Marketing Mix: Navigating Cultural Diversity to Drive Business Outcomes

    May 07, 2024 | 10:05 AM-10:35 AM

    Enabling Transparent AI from Black Box Models

    Details Coming Soon

    Poster Presentations

    At the PMSA Annual Conference 2024, Axtria will present groundbreaking poster presentations highlighting innovative strategies such as deploying generative AI for HCP message preference, enabling transparent AI, and optimizing omnichannel success. Explore cutting-edge approaches to automated territory alignment, LLM (large language models) Ops for commercial AI productization, and the M3SC product launch framework, alongside insights into sales force optimization during natural disasters. Learn about the evolving impact of digital channels on promotion strategy and how enhancing marketing mix capabilities supports better business decisions. Don’t miss this opportunity to stay at the forefront of pharmaceutical commercial excellence.

    Deploying Generative AI to Gauge HCP Message Preference

    Vipul Pandey

    Single Channel Optimization: Building Blocks for Omnichannel Success

    Breanna Kramer

    Democratization of Patient Data: An Unfulfilled Dream: Should patients have more say?

    Vishal Singal

    A New Approach to Automated Territory Alignment Optimization

    David Wood

    Omnichannel for Patient Support Programs

    Shantanu Seth

    Enabling LLM Ops for Commercial AI Productization

    Gargi Vaidya

    The M3SC Product Launch Framework: Commercial Guidance for Pharmaceutical Manufacturers

    Teis Kristensen

    Sales Force Optimization and Analytics – Optimizing Sales Force Effectiveness During Natural Disasters Using Machine Learning Techniques

    Saurabh Sarker

    Impact of evolving digital promotional mediums - Impact and Assimilation of Digital Channels in Promotion Strategy

    Saurabh Sarker

    Enhancing Marketing Mix Capabilities to Address Industry Trends and Support Better Business Decisions

    Erin Ditmar

    Enabling MLOps for Commercial Pharma AI

    Gargi Vaidya

    Enabling Analytics-Ready Data Products for AI

    Mohammed Shaikh

    Join us on Sunday, May 5, from 3:00 to 5:00 PM for an engaging workshop on “Selling Health vs. Pills:  How Pharma Can Interconnect Healthcare Data to Build Patient-Centric Strategies” with industry-leading experts from Axtria.


    Devesh Verma
    Principal, Decision Science, Axtria

    Vishal Singal

    Vishal Singal
    Global Patient COE Lead, Axtria

    Focus Group Opportunity

    Join us on Monday, May 6, 2024, from 5:30 to 6:30 PM for an engaging focus group discussion on “Going Beyond the AI Assistant - Blue Sky Use Cases of GenAI” with industry-leading experts from Axtria.


    David Wood
    Senior Principal, Decision Science, Axtria

    Rajesh Choudhary

    Rajesh Choudhary
    Senior Director, Information Management, Axtria

    Visit Axtria’s Exhibit Booth!

    Don’t miss the opportunity to connect with Axtria SMEs at booth #208 at the PMSA Annual Conference.

    Book a meeting or demo with our SMEs

    Learn More About Our Integrated Product Ecosystem

    Democratize Marketing Analytics to Achieve Strategic Omnichannel Success

    Axtria MarketingIQTM is the next generation commercial marketing analytics product for Life Sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution.

    Leverage Next-Best-Action Driven Omnichannel Customer Engagement

    Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution that enables personalized interactions, at scale, across Life Sciences customers to optimize commercial activity.

    Unleash Intelligent Insights to Enable Analytics Industrialization

    Axtria InsightsMAxTM is the leading cloud-based, unified, analytics, solution, built for the Life Sciences industry that democratizes data scientist capabilities into the hands of business decision-makers, enabling enterprise analytics industrialization and competitive advantage.

    Drive Commercial Excellence with Unified Sales Planning and Operations

    Axtria SalesIQTM is the leading sales planning and operations solution for the global Life Sciences industry that enables effective and motivated sales teams resulting in higher commercial success.

    Accelerated Actionable Business Insights from Trusted and Secure Data

    Axtria DataMAxTM is a next-generation cloud-based commercial Life Sciences data management product for intelligent decision-making, delivering actionable business insights from trusted data, and serving as the omnichannel data hub for Customer 360 use cases.

    Enterprise-grade insights for emerging pharma

    Axtria’s DataMAx™ Emerging Pharma is an enterprise-grade SaaS solution for emerging pharma companies to gain instant access to brand-specific insights that can quickly scale to meet the needs of a growing portfolio, helping customer-facing teams to manage sales interactions seamlessly.