Life Sciences

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.

      The primary role of any sales rep in the life sciences industry is to convince physicians to prescribe their drugs. Reps do this through “detailing,” in which they visit healthcare ...

      6 mins read

      In the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...

      4 mins read

      INTRODUCTION For anyone who watches shows or movies on their television or electronic devices, platforms such as Netflix, HBO Max, Disney+, and Apple TV have quickly become the de facto ...

      5 mins read

      Enable a modern data analytics platform ecosystem to empower data-driven culture, purpose-built use cases, and business-driven outcomes

      5 mins read

      INTRODUCTION Pharmaceutical and life sciences companies are facing rapidly accelerating rates of disruption due to COVID-19, the new digital era, and traditional forces like new product ...

      6 mins read

      COVID-19 has introduced irreversible changes across the globe. As our world crawls into the new normal, the way we interact and transact may never be the same. People are increasingly ...

      5 mins read

      The commercial ecosystem of the medical device industry is an intricate one. Medical device sales teams constantly watch out for opportunities across the sales process, beyond the ...

      6 mins read

      Rid your binge-watching boredom through artificial intelligence and machine learning – a leading cause of the pharmaceutical industry's best innovations and advancements. As the projected ...

      4 mins read

      Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...

      6 mins read

      Don’t want to miss our latest insights? Subscribe for regular updates.

      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      Call Planning

      Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

      0 mins read

      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read

      Let Us Show You What Axtria’s 

      Solutions Can Do For You