Omnichannel Customer Engagement

Recent moves to eliminate marketing cookies have introduced challenges to life sciences commercial operations teams trying to implement effective campaigns. And while today’s commercial ...

Change in corporate strategy is often met with resistance, and people naturally question a new plan’s potential for success. Getting a sales team to engage in new and novel approaches to ...

The primary role of any sales rep in the life sciences industry is to convince physicians to prescribe their drugs. Reps do this through “detailing,” in which they visit healthcare ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence ...

Introduction Today, omnichannel customer engagement is table stakes. Emerging and Fortune 500 life sciences organizations, are reinventing the way they interact with customers, driven by ...

COVID-19 has introduced irreversible changes across the globe. As our world crawls into the new normal, the way we interact and transact may never be the same. People are increasingly ...

Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...