Traditional pharmaceutical marketing channels no longer generate the response rate they once did in today’s healthcare environment. Pharmaceutical products need a significant promotional ...
5 mins read
Businesses that adopt omnichannel strategies achieve 91% greater customer retention rates year-over-year (YOY) 1
4 mins read
In recent years, rare disease products, or orphan drugs, have observed an increase in research and development (R&D) focus from pharma, biopharma, and biotech companies. A study ...
4 mins read
This blog is the second of a two-part series. It highlights three of the six reasons for emerging pharma companies to move away from siloed point-solutions and choose an integrated ...
5 mins read
The COVID-19 pandemic has accelerated several changes in the pharmaceutical commercial model that were already underway: the digitization of sales rep-physician engagement, an influx of ...
3 mins read
The pandemic has brought forth several unexpected changes to companies’ business and commercial models across industries. For the life sciences industry, 2020 pushed organizations to ...
2 mins read
Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins read
Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins read
As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins read
In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins read
In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
2 mins read
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