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    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


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    2024 PMSA Fall Symposium

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    Gold Sponsor of the PMSA 2024 Fall Symposium

    Axtria proudly announces its Gold Sponsorship at the 2024 PMSA Fall Symposium, the foremost gathering for pharmaceutical data science professionals. Delve into engaging workshops, case studies, breakouts, and poster presentations, offering valuable insights from subject matter experts.

    Our commitment lies in driving transformative change in the pharmaceutical landscape through next-generation analytics, harnessing the power of Generative AI principles. Together, let's unlock solutions for your commercialization lifecycle challenges.

    Meet Axtria at PMSA

    SUDIP CHAKRABORTY

    Sudip Chakraborty

    Principal, Data Science

    Vineet Rathi Profile Image

    Vineet Rathi

    Principal, Commercial Excellence

    Ed Scura

    Ed Scura

    Principal, Business Information Management

    Steven Bull

    Steven Bull

    Senior Director, Commercial Excellence

    Rajesh Choudhary

    Rajesh Choudhary

    Senior Director, Business Information Management

    Jennifer Salvucci

    Jennifer Salvucci

    Senior Director, Business Information Management

    Saurabh Sarker

    Saurabh Sarker

    Director, Commercial Excellence

    Pallavi Kesarwani

    Pallavi Kesarwani

    Director, Commercial Excellence

    Sonali Ganla

    Sonali Ganla

    Director, Business Information Management

    Sriram Ananthakrishna

    Sriram Ananthakrishna

    Senior Associate, Data Science

    David Moyer

    David Moyer

    Analyst, Data Science

    Podium Presentations

    Note: All times are in Eastern Time

    Workshop 2: Enabling EDA Automation for Commercial Analytics using LLM

    Oct 03, 2024 | 10:30 AM-12:00 PM

    Breakout 2b: Utilizing AI to Identify Unrealized Opportunities and Optimize End-to-End Field Force Operations

    Oct 03, 2024 | 01:55 PM-02:40 PM

    Case Study 1a: AI-Enabled Action Alerts to Enhance Field Effectiveness

    Oct 04, 2024 | 08:35 AM-09:20 AM

    Case Study 1b: Nuances of Leveraging Generative AI for Structured Data Processing and Insights

    Oct 04, 2024 | 08:35 AM-09:20 AM

    Breakout 4a: Accelerating Pharma Business Analytics with AI-Ready Data Products Strategy

    Oct 04, 2024 | 09:25 AM-10:10 AM

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    Poster Presentations

    At the PMSA Annual Conference 2024, Axtria will present groundbreaking poster presentations highlighting innovative strategies such as deploying generative AI for HCP message preference, enabling transparent AI, and optimizing omnichannel success. Explore cutting-edge approaches to automated territory alignment, LLM (large language models) Ops for commercial AI productization, and the M3SC product launch framework, alongside insights into sales force optimization during natural disasters. Learn about the evolving impact of digital channels on promotion strategy and how enhancing marketing mix capabilities supports better business decisions. Don’t miss this opportunity to stay at the forefront of pharmaceutical commercial excellence.

    A Comprehensive LLM Approach to Identify Unmet Patient Needs

    GenAI Enabled Field Leadership Dashboards

    DS18_AI MMx Scenario

    Leveraging AI for Enhanced Marketing Content and Analytics

    Building Reliable LLM Applications with Custom Evaluation Analytics Framework

    AI Impact in SFE: Using AI to Predict Field Force Performance Drivers

    Enable Patient Analytics from AI-Ready In-House Claims Data

    Embracing Patient Centricity: Opportunities and Use Cases

    AI to Forecast Sales Data for Lagging Channels

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    Learn More About Our Integrated Product Ecosystem

    Axtria MarketingIQTM
    Axtria CustomerIQTM
    Axtria InsightsMAxTM
    Axtria SalesIQTM
    Axtria DataMAxTM
    Axtria DataMAxTM Emerging Pharma

    AXTRIA_MARKETINGIQ_PRODUCT

    Democratize Marketing Analytics to Achieve Strategic Omnichannel Success

    Axtria MarketingIQTM is the next generation commercial marketing analytics product for Life Sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution.

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    AXTRIA_CUSTOMERIQ_PRODUCT

    Leverage Next-Best-Action Driven Omnichannel Customer Engagement

    Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution that enables personalized interactions, at scale, across Life Sciences customers to optimize commercial activity.

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    AXTRIA_INSIGHTSMAX_PRODUCT_LOGO-205x28

    Unleash Intelligent Insights to Enable Analytics Industrialization

    Axtria InsightsMAxTM is the leading cloud-based, unified, analytics, solution, built for the Life Sciences industry that democratizes data scientist capabilities into the hands of business decision-makers, enabling enterprise analytics industrialization and competitive advantage.

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    AXTRIA_SALESIQ_PRODUCT_LOGO-205x28

    Drive Commercial Excellence with Unified Sales Planning and Operations

    Axtria SalesIQTM is the leading sales planning and operations solution for the global Life Sciences industry that enables effective and motivated sales teams resulting in higher commercial success.

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    AXTRIA_DATAMAX_PRODUCT_LOGO-205x28

    Accelerated Actionable Business Insights from Trusted and Secure Data

    Axtria DataMAxTM is a next-generation cloud-based commercial Life Sciences data management product for intelligent decision-making, delivering actionable business insights from trusted data, and serving as the omnichannel data hub for Customer 360 use cases.

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    Axtria DataMAx Emerging Pharma Logo-1

    Enterprise-grade insights for emerging pharma

    Axtria’s DataMAx™ Emerging Pharma is an enterprise-grade SaaS solution for emerging pharma companies to gain instant access to brand-specific insights that can quickly scale to meet the needs of a growing portfolio, helping customer-facing teams to manage sales interactions seamlessly.

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