Axtria - Ingenious Insights
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        Accelerate actionable business insights from trusted and secure data

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        Enterprise-grade insights for emerging pharma

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        Agentic AI Life Sciences platform with 30+ agents for deployment and experimentation

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        Optimize sales team customer engagement and drive higher commercial success

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        Leverage next best action (NBA) driven omnichannel customer engagement

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        Democratize marketing analytics to achieve strategic performance

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      Axtria SalesIQ™ Winter 2024 Release Notes

      Axtria SalesIQ™ Winter 2024 Release Notes Learn More

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      Axtria CustomerIQ™ Winter 2024 Release Notes

      Axtria CustomerIQ(TM) Winter 2024 Release Notes Learn More

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      Axtria MarketingIQ™ Winter Release Notes

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      White Paper

      Omnichannel Engagement: Why Isn’t Pharma There Yet?

      Omnichannel Engagement White Paper Learn More

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      Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

      Unlocking Promotional Success Learn More
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        Agentic AI Life Sciences platform with expansive agent library for full deployment, scalability, and experimentation.

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      Empowering Life Sciences with Agentic AI
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      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

      Report

      Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

      A Patient Analytics Use Case Learn More
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      White Paper

      Driving Omnichannel Transformation with Incentive Compensation

      Driving Omnichannel Transformation with Incentive Compensation Learn More

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      2024 US Incentive Compensation Benchmarking Study

      2024 US Incentive Compensation Benchmarking Study Learn More
    • Marketing
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      Latest Insights

      White Paper

      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

      Empowering the Field Force to Elevate Customer Engagement Learn More

      Report

      From Chaos to Cohesion: The Power of Productized Marketing

      From Chaos to Cohesion Learn More
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      White Paper

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors Learn More

      Report

      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...

      Omnichannel Data Foundation Learn More
    • Clinical Solutions

        GenAI powered solutions to drive cost savings, automation, and efficiency.

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      GenAI powered solutions
    • RWE, HEOR & Evidence Synthesis
      • Real World Evidence (RWE)
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      Latest Insights

      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

      Report

      The Inflation Reduction Act and Its Implications on Real-World Evidence

      The Inflation Reduction Act and Its Implications on RWE Learn More
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      Make the potential of Big Data a reality driving the business and patient outcomes.

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      Anything, Anywhere, Anytime – with cloud, the sky is the limit.

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    • Industries

      Software that delivers life sciences data to insights to planning to operations.

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  • Insights
    • Ignite Webinar Series

      On-demand Webinars

      Axtria Ignite Webinar

      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

      Accelerating Market Access with AI Watch Now

      Axtria Ignite Webinar

      Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations

      Harnessing AIML for Enhanced Pharma Forecasting - Insights and Innovations Watch Now
    • Research Hub

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      Report

      2025 Customer Engagement Planning and Execution Benchmarking Study

      Benchmarking Study 2025 Customer Engagement Planning and Execution Learn More

      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

      Learn More

      View All
    • Industry Primers

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      Industry Primer

      Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

      Optimizing Sales Excellence - A Comprehensive Guide to Sales Performance Management Learn More

      Industry Primer

      The Power of Customer Centricity: Building a Customer-Focused Business

      The Power of Customer Centricity Learn More

      Industry Primer

      Decoding Data Democratization

      Decoding Data Democratization Learn More
    • Blogs & Infographics

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      Blog

      NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...

      NexGen Commercial Intelligence Learn More

      Blog

      Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

      Cell & Gene Therapies for Rare Diseases Learn More

      Infographic

      10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class

      Building a custom marketing mix (MMx) solution Learn More
    • Customer Success Stories

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      Case Study

      Last-Mile Connectivity for AI-Driven Decision-Making

      Last-Mile Connectivity for AI-Driven Decision-Making Learn More

      Case Study

      Personalized Diabetes Care with GenAI-Powered Coaching

      Personalized Diabetes Care with GenAI-Powered Coaching Learn More

      Case Study

      Transforming Diabetes Care with AI-Powered Patient Identification

      Transforming Diabetes Care with AI-Powered Patient Identification Learn More
    • Podcasts & Videos

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      Podcast

      AI in Pharma is here; now go back to basics!

      AI in Pharma is here Learn More

      Podcast

      Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

      Reimagining The Future of Pharma Customer Engagement Learn More

      Video

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
    • Fact Sheets, Data Sheets & Guides

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      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

      Datasheet

      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

      Measure What You Manage - Axtria Learn More
    • Media Wall

      Latest Insights

      Media Wall

      Axtria’s Agentic AI Platform Delivers Speed, Power, and Freedom of Choice

      Axtrias Agentic AI Platform Delivers Speed Power and Freedom of Choice Learn More

      Media Wall

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences Learn More

      Media Wall

      Axtria unveils transformational Agentic AI platform for life sciences companies

      Axtria unveils transformational Agentic AI platform for life sciences companies Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

      LEARN MORE

      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

      TAC_March25_Banner View Newsletter
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      Axtria Inc. 300
      Connell Drive, 5th & 6th Floor,
      Berkeley Heights, NJ 07922
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      +1-877-929-8742
      connect@axtria.com

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    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


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    • Products
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    Axtria - Ingenious Insights
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    Axtria Collective Email Banner Aug

    Welcome to the Axtria Collective!

     

    This edition features a case study on Axtria's partnership with a leading biopharma company that resulted in a $25 million revenue lift. You'll also find a report on leveraging GenAI's conversational capabilities for exploratory data analysis, along with articles on the three Es of GenAI and how GenAI can streamline the authoring of Clinical Study Reports (CSRs).

     

    Happy reading!

    AXTRIA IGNITE WEBINARS

    Improve Sales Rep Efficiency and HCP Engagement with AI-powered Field Force Operations

    Can AI give you a competitive advantage in a rapidly evolving market? While AI is becoming integral to commercial strategy, its effectiveness compared to traditional methods is still debated. Join us on Tuesday, September 24, at 1:00 PM ET, and learn how to identify winning AI use cases, address adoption barriers, and measure ROI from AI-driven approaches.
    Register Now

    Going Beyond Pilots: Implementing GenAI for True Value Generation

    While many life sciences organizations are experimenting with GenAI, scaling and deploying these solutions remain challenging. Join us on Tuesday, October 29, at 1:00 PM ET to learn about the seven pillars of GenAI success, a framework for driving enterprise-level value, and discuss insights on the future of GenAI-based value creation derived from over 30 industry leaders.
    Register Now

    FEATURED CONTENT

    TAC Featured Content Banner

    Driving $25 Million Impact with a Data Science and Analytics Center of Excellence

    A leading biopharma company partnered with Axtria to establish a Data Science and Analytics Center of Excellence (CoE) – a collaboration that resulted in a $25 million revenue lift. The CoE enhanced efficiency, drove innovation, and ensured regulatory compliance, transforming the company’s approach to commercial analytics. Read this case study to learn about the AI/ML models, intelligent bots, and other innovative solutions that powered this success.
    Download Now

    REPORT

    A Patient Analytics Use Case

    Exploratory Data Analysis With Generative AI

    Life sciences organizations depend on timely, data-driven insights for effective decision-making. However, the complexity and volume of data available often hinder the extraction of valuable insights. This report explores how GenAI can transform data exploration and offers a step-by-step guide to leverage advanced AI techniques for patient analytics.
    Read More
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    LEADERS' PERSPECTIVES

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    The Three Es of GenAI

    The world is advancing rapidly with GenAI. While some enterprises are just starting, others are already applying it in real-world scenarios. Navdeep Chadha, co-founder and CTO of Axtria, explains how successful companies use the three Es of GenAI - experiences, efficiencies, and effectiveness - to drive innovation and productivity.
    Read More

    TIMELESS INSIGHTS

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    Rescuing Clinical Study Reports: 30% Faster Authoring With Generative AI

    Documentation of clinical trial outcomes is essential for the approval and launch of new pharmaceutical products. However, the traditional process of creating Clinical Study Reports (CSRs) is labor-intensive. This article explores how GenAI can streamline CSR authoring, enhancing speed, accuracy, and quality.
    Read More

    UPCOMING EVENTS

    DATADRIVEN2024

    We are thrilled to announce Axtria’s participation as a Gold Sponsor at the upcoming DATADRIVEN24 conference, which will be held from October 7–9, 2024 in Orlando, FL. Stop by our booth to hear how Axtria can help you unlock solutions for your data management and analytics challenges.
    Learn More

    NEWS CAPSULE

    Axtria Named a Leader in 2024 Data Science Service Providers PeMa Quadrant by Analytics India Magazine

    Axtria has been recognized as a Leader and ranked among the Top 5 in the 2024 Data Science Service Providers Penetration and Maturity (PeMa) Quadrant by Analytics India Magazine. As the industry embraces GenAI and cloud-native solutions, Axtria is at the forefront, driving innovation and improved patient outcomes.
    Read More

    We’re Doubling Our Headquarters in NJ!

    We are thrilled to expand our headquarters in Berkeley Heights, NJ, to accommodate our growth and future plans. This is a testament to our ongoing momentum, the contributions of our exceptional employees, and the value our leading products provide our valued clients.
    Read More
    Check out more editions of The Axtria Collective

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