FEATURED CONTENT
AI-Enabled Field Force Effectiveness
Field reps now have a powerful ally: GenAI. Acting as their analyst, assistant, and coach, GenAI unlocks insights from large datasets to reveal sales patterns, physician preferences, and market trends. This white paper explores how Axtria's AI-powered commercial platform is enabling field reps to become "super reps" by enabling adaptability, personalization, and operational efficiency.
UPCOMING WEBINAR
Managing Data as a Product to Scale the Impact of Life Sciences Commercial Analytics
Join us on Wednesday, February 26, at 2:30 PM ET for our upcoming Axtria Ignite webinar, where we’ll discuss how managing data as a product can help life sciences commercial functions overcome challenges to scale commercial analytics and create long-term impact.
LEADERS' PERSPECTIVES
2025: The year ahead in pharma and life sciences
In this article published in Pharmaphorum, Jassi Chadha, CEO and President of Axtria, highlights four key trends that will reshape the life sciences industry in 2025. As the time from idea to value creation shortens, he emphasizes the need for flexibility and openness to new ideas.
TIMELESS INSIGHTS
Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power and Efficiency
This white paper explains how digital twins, powered by AI, machine learning, and real-world data, are reshaping clinical trials. By creating digital representations of patient populations, they improve trial efficiency, reduce costs, and tackle challenges like slow recruitment and ethical concerns—all while prioritizing patient-centric outcomes.
UPCOMING EVENTS
PMSA 2025 Global Summit
Axtria proudly announces its Gold Sponsorship at the upcoming PMSA 2025 Global Summit, which will be held from February 4 - 6, 2025 in Hyderabad, India. Join us for engaging discussions offering valuable insights from our subject matter experts.
DATADRIVEN
We are thrilled to announce Axtria’s participation as a Gold Sponsor at the upcoming DATADRIVEN conference, which will be held from February 12 – 14, 2025 in Kissimmee, FL. Stop by booth #118 to hear how Axtria can help you unlock solutions for data management and analytics challenges.
NEWS CAPSULE
Winter Release Notes for Axtria CustomerIQ™ and Axtria MarketingIQ™
Axtria has published the Winter 2024 release notes for Axtria CustomerIQ™ and Axtria MarketingIQ™. Explore them to learn about the latest product features, innovations, and enhancements.
