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Incentive compensation is a key motivator for the field force. However, due to its decentralized management across different affiliates and countries, pharma
leaders often lack a complete view of its administration and impact. This whitepaper explores how a global IC insight solution can address this challenge, highlighting the critical considerations and the role of GenAI in automating the insight-generation process.
FEATURED CONTENT
Global Incentive Compensation: Leveraging Affiliate-Level Data to Power Global Insights
KNOWLEDGE STREAM
Reimagining The Future of Pharma Customer Engagement
In this episode of the Leading Minds podcast, Jassi Chadha, President and CEO of Axtria, and Paul Bedard, Senior VP of Customer Engagement at Bayer US, explore the future of customer engagement in healthcare. They discuss Bayer’s agile Dynamic Shared Ownership model, the role of AI in delivering data-driven insights to physicians, overcoming challenges in pricing and accessibility while driving innovation in life sciences, and more.
SPECIAL REPORT
2024 Territory Design and Refinement Benchmarking Study
Axtria’s 2024 Territory Design and Refinement Benchmarking Study, conducted across 33 life sciences organizations, provides actionable insights to enhance territory design and refinement operations. The study features benchmarks based on territory design, geographic considerations, and operational cycles, by therapeutic area and product life cycle. It also highlights long-term trends in alignment processes.
UPCOMING WEBINAR
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Solving the 'patient puzzle' with augmented analytics and AI
Join us on Thursday, December 5, at 1:00 PM ET for our upcoming Axtria Ignite webinar, where we’ll explore how machine learning and AI are reshaping patient analytics. Learn about the innovative use cases of patient analytics and the evolving regulatory and compliance-related priorities.
LEADERS' PERSPECTIVES
Creating True Value with GenAI
This article featured in pharmaphorum captures insights from Axtria leaders Amanjeet Singh and Sudip Chakraborty on how to effectively apply GenAI in life sciences. It covers strategies for using GenAI to accelerate drug discovery, create personalized marketing engagements, extract insights from unstructured data, and more.
TIMELESS INSIGHTS
Patient 360 Powered by Robust Patient Master Data Management
Patient 360 provides a holistic view of patient data, enabling personalized care and better patient outcomes while ensuring privacy and regulatory compliance. At the core of Patient 360 enablement is Patient Data Management. This article focuses on the evolution of Patient Data Management, industry challenges, and how to resolve these challenges.
NEWS CAPSULE
Product Release Notes - Fall 2024
Axtria published Fall 2024 release notes for Axtria SalesIQ™, Axtria DataMAx™, Axtria CustomerIQ™, and Axtria MarketingIQ™. Explore the release notes to learn about our innovations in action.
Celebrating Continuous Learning at Axtria!
Axtria Institute’s inaugural Global Internal Learning Event was a resounding success! The initiative brought Axtrians from around the world together for a week of impactful knowledge-sharing. With over 800 employees participating, we’re proud to foster a culture of continuous growth, empowering our teams with the skills to drive future success.
