Axtria - Ingenious Insights
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      • Axtria DataMAx™

        Accelerate actionable business insights from trusted and secure data

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        Enterprise-grade insights for emerging pharma

      • Axtria-InsightsMAx_ai-Logo

        Agentic AI Life Sciences platform with 30+ agents for deployment and experimentation

      • Axtria SalesIQ™

        Optimize sales team customer engagement and drive higher commercial success

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        Leverage next best action (NBA) driven omnichannel customer engagement

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        Democratize marketing analytics to achieve strategic performance

    • Product Release Notes

      Latest Product Release Notes

      Axtria SalesIQTM

      Axtria SalesIQ™ Spring 2025 Release Notes

      Axtria SalesIQ™ Spring 2025 Release Notes Learn More

      Axtria CustomerIQTM

      Axtria CustomerIQ™ Spring 2025 Release Notes

      Axtria CustomerIQ(TM) Spring Release Notes 2025 Learn More

      Axtria MarketingIQTM

      Axtria MarketingIQ™ Spring 2025 Release Notes

      Axtria MarketingIQ™ Spring 2025 Release Notes Learn More
  • Solutions
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  • Industries
    • Industries

      Software that delivers life sciences data to insights to planning to operations.

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      • Pharmaceuticals
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  • Insights
    • Ignite Webinar Series

      On-demand Webinars

      Axtria Ignite Webinar

      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

      Accelerating Market Access with AI Watch Now

      Axtria Ignite Webinar

      Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations

      Harnessing AIML for Enhanced Pharma Forecasting - Insights and Innovations Watch Now
    • Research Hub

      Latest Insights

      Report

      Insights from Axtria Ignite 2025 - Executive Insights: Building a Scalable,...

      Insights from Axtria Ignite 2025  Executive Insights Building a Scalable Purpose-Driven AI Ecosystem Across the Life Sciences Value Chain Learn More

      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

      Learn More

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    • Industry Primers

      Latest Insights

      Industry Primer

      Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

      Optimizing Sales Excellence - A Comprehensive Guide to Sales Performance Management Learn More

      Industry Primer

      The Power of Customer Centricity: Building a Customer-Focused Business

      The Power of Customer Centricity Learn More

      Industry Primer

      Decoding Data Democratization

      Decoding Data Democratization Learn More
    • Blogs & Infographics

      Latest Insights

      Blog

      NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...

      NexGen Commercial Intelligence Learn More

      Blog

      Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

      Cell & Gene Therapies for Rare Diseases Learn More

      Infographic

      Driving Commercial Impact Through Omnichannel Excellence

      Driving Commercial Impact Through Omnichannel Excellence Learn More
    • Customer Success Stories

      Latest Insights

      Case Study

      Transforming women's health: Delivering high accuracy with AI/ML-Driven forecasting for...

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      Case Study

      Achieving Scalable Contracting Analytics with Axtria’s DataMAx™

      Achieving Scalable Contracting Analytics with Axtria’s DataMAx Learn More

      Case Study

      From Data Silos to Real-Time Insights: A Success Story with Axtria DataMAx™

      Breaking Data Silos to Real Time Pharma Insights with Axtria DataMAx Learn More
    • Podcasts & Videos

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      Podcast

      Driving the Future of Personalized Patient Care with Tech and AI

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      Podcast

      Johanna Rossell: Serving Rare Disease Patients with Zero Functional Silos

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      Video

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
    • Fact Sheets, Data Sheets & Guides

      Latest Insights

      Fact Sheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

      Data Sheet

      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

      Measure What You Manage - Axtria Learn More
    • Media Wall

      Latest Insights

      Media Wall

      Axtria Ignite 2025: Madhavi Ramakrishna on leadership, culture, and AI transformation |...

      Madhavi Ramakrishna on leadership Learn More

      Media Wall

      What Does It Take to Scale AI for Impact Beyond Proofs of Concept : Panel Discussion With...

      What Does It Take to Scale AI for Impact Beyond Proofs of Concept Learn More

      Media Wall

      What It Really Takes to Move AI Beyond the Pilot Phase: Insights from MachineCon NY

      What It Really Takes to Move AI Beyond the Pilot Phase Insights from MachineCon NY Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

      LEARN MORE

      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

      TAC_March25_Banner View Newsletter
  • About
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    • Contact Us

      Axtria Inc. 300
      Connell Drive, 5th & 6th Floor,
      Berkeley Heights, NJ 07922
      United States

      +1-877-929-8742
      connect@axtria.com

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    • Products
      • Axtria DataMAxTM
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    Contact Us

    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


    Copyright © 2025 Axtria. All Rights Reserved.

    Axtria Cookie Policy & Privacy Statement.

    • Products
      • Axtria DataMAxTM
      • Axtria DataMAxTM Emerging Pharma
      • Axtria InsightsMAx.ai
      • Axtria SalesIQTM
      • Axtria CustomerIQTM
      • Axtria MarketingIQTM
    • Solutions
      • Strategy Consulting
      • Agentic AI
      • Generative AI
      • Advanced Analytics
      • Sales
      • Marketing
      • Information Management
      • Clinical Solutions
      • RWE, HEOR & Evidence Synthesis
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    Axtria - Ingenious Insights
    • Products
      • Axtria DataMAxTM
      • Axtria DataMAxTM Emerging Pharma
      • Axtria InsightsMAx.ai
      • Axtria SalesIQTM
      • Axtria CustomerIQTM
      • Axtria MarketingIQTM
    • Solutions
      • Strategy Consulting
      • Agentic AI
      • Generative AI
      • Advanced Analytics
      • Sales
      • Marketing
      • Information Management
      • Clinical Solutions
      • RWE, HEOR & Evidence Synthesis
    • Technologies
      • Big Data
      • Cloud
      • Artificial Intelligence (AI)/Machine Learning (ML)
    • Industries
      • Pharmaceuticals
      • Med Tech & Medical Devices
      • Biotechnology
      • Consumer Health
      • Animal Health
      • Payers
      • Providers
      • Small & Medium Businesses
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      • Industry primers
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    Axtria Collective Banner Nov

    Wish you a very Happy Thanksgiving!

     

    This edition features a white paper on designing a global incentive compensation insights solution, a podcast episode on how customer-centric models are reshaping healthcare, Axtria’s 2024 territory design and refinement benchmarking study, articles on Patient 360 and creating true value with GenAI, and more.

     

    Happy reading!

    FEATURED CONTENT

    TAC_Nov24_Featured

    Global Incentive Compensation: Leveraging Affiliate-Level Data to Power Global Insights

    Incentive compensation is a key motivator for the field force. However, due to its decentralized management across different affiliates and countries, pharma
    leaders often lack a complete view of its administration and impact. This whitepaper explores how a global IC insight solution can address this challenge, highlighting the critical considerations and the role of GenAI in automating the insight-generation process.
    Download Now

    KNOWLEDGE STREAM

    TAC_KS_Nov 2024

    Reimagining The Future of Pharma Customer Engagement

    In this episode of the Leading Minds podcast, Jassi Chadha, President and CEO of Axtria, and Paul Bedard, Senior VP of Customer Engagement at Bayer US, explore the future of customer engagement in healthcare. They discuss Bayer’s agile Dynamic Shared Ownership model, the role of AI in delivering data-driven insights to physicians, overcoming challenges in pricing and accessibility while driving innovation in life sciences, and more.
    Listen Now

    SPECIAL REPORT

    2024 Territory Design and Refinement Benchmarking Study

    Axtria’s 2024 Territory Design and Refinement Benchmarking Study, conducted across 33 life sciences organizations, provides actionable insights to enhance territory design and refinement operations. The study features benchmarks based on territory design, geographic considerations, and operational cycles, by therapeutic area and product life cycle. It also highlights long-term trends in alignment processes.
    Download Now

    UPCOMING WEBINAR

    Solving-the-patient-puzzle-with-augmented-analytics-and-AI (1)

    Solving the 'patient puzzle' with augmented analytics and AI

    Join us on Thursday, December 5, at 1:00 PM ET for our upcoming Axtria Ignite webinar, where we’ll explore how machine learning and AI are reshaping patient analytics. Learn about the innovative use cases of patient analytics and the evolving regulatory and compliance-related priorities.
    Register Now
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    LEADERS' PERSPECTIVES

    TAC_LP_Oct24

    Creating True Value with GenAI

    This article featured in pharmaphorum captures insights from Axtria leaders Amanjeet Singh and Sudip Chakraborty on how to effectively apply GenAI in life sciences. It covers strategies for using GenAI to accelerate drug discovery, create personalized marketing engagements, extract insights from unstructured data, and more.
    Read More

    TIMELESS INSIGHTS

    Blog_Icon_new

    Patient 360 Powered by Robust Patient Master Data Management

    Patient 360 provides a holistic view of patient data, enabling personalized care and better patient outcomes while ensuring privacy and regulatory compliance. At the core of Patient 360 enablement is Patient Data Management. This article focuses on the evolution of Patient Data Management, industry challenges, and how to resolve these challenges.
    Read More

    NEWS CAPSULE

    Product Release Notes - Fall 2024

    Axtria published Fall 2024 release notes for Axtria SalesIQ™, Axtria DataMAx™, Axtria CustomerIQ™, and Axtria MarketingIQ™. Explore the release notes to learn about our innovations in action.
    Read More

    Celebrating Continuous Learning at Axtria!

    Axtria Institute’s inaugural Global Internal Learning Event was a resounding success! The initiative brought Axtrians from around the world together for a week of impactful knowledge-sharing. With over 800 employees participating, we’re proud to foster a culture of continuous growth, empowering our teams with the skills to drive future success.
    Read More
    Check out more editions of The Axtria Collective

    PRODUCTS

    • Axtria DataMAxTM
    • Axtria DataMAxTM
      Emerging Pharma
    • Axtria InsightsMAx.ai
    • Axtria SalesIQTM
    • Axtria CustomerIQTM
    • Axtria MarketingIQTM

    SOLUTIONS

    • Strategy Consulting
    • Agentic AI
    • Generative AI
    • Advanced Analytics
    • Sales
    • Marketing
    • Information Management
    • Clinical Solutions
    • RWE, HEOR & Evidence Synthesis

    INSIGHTS

    • Ignite Webinar Series
    • Research Hub
    • Industry Primers
    • Blogs & Infographics
    • Customer Success Stories
    • Podcasts & Videos
    • Fact Sheets, Data Sheets & Guides
    • Media Wall
    • Newsletter

    ABOUT

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