Axtria - Ingenious Insights
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        Accelerate actionable business insights from trusted and secure data

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        Enterprise-grade insights for emerging pharma

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        Agentic AI Life Sciences platform with 30+ agents for deployment and experimentation

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        Optimize sales team customer engagement and drive higher commercial success

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      Axtria SalesIQ™ Winter 2024 Release Notes

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      Omnichannel Engagement White Paper Learn More

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      Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

      Unlocking Promotional Success Learn More
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      Empowering Life Sciences with Agentic AI
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      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

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      Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case

      A Patient Analytics Use Case Learn More
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      Driving Omnichannel Transformation with Incentive Compensation

      Driving Omnichannel Transformation with Incentive Compensation Learn More

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      2024 US Incentive Compensation Benchmarking Study

      2024 US Incentive Compensation Benchmarking Study Learn More
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      White Paper

      Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement

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      From Chaos to Cohesion: The Power of Productized Marketing

      From Chaos to Cohesion Learn More
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      White Paper

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

      GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors Learn More

      Report

      Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...

      Omnichannel Data Foundation Learn More
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        GenAI powered solutions to drive cost savings, automation, and efficiency.

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      GenAI powered solutions
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      White Paper

      The Evolution and Future of Integrated Evidence Planning

      Evolution and Future of Integrated Evidence Planning Learn More

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      The Inflation Reduction Act and Its Implications on Real-World Evidence

      The Inflation Reduction Act and Its Implications on RWE Learn More
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      Make the potential of Big Data a reality driving the business and patient outcomes.

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    • Industries

      Software that delivers life sciences data to insights to planning to operations.

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    • Ignite Webinar Series

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      Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching

      Accelerating Market Access with AI Watch Now

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      Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations

      Harnessing AIML for Enhanced Pharma Forecasting - Insights and Innovations Watch Now
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      Report

      2025 Customer Engagement Planning and Execution Benchmarking Study

      Benchmarking Study 2025 Customer Engagement Planning and Execution Learn More

      New: GENERATIVE AI

      Do you have the right partner for your AI journey?

      GenAI - Do you have the right partner for your AI journey_

      Learn More

      View All
    • Industry Primers

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      Industry Primer

      Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

      Optimizing Sales Excellence - A Comprehensive Guide to Sales Performance Management Learn More

      Industry Primer

      The Power of Customer Centricity: Building a Customer-Focused Business

      The Power of Customer Centricity Learn More

      Industry Primer

      Decoding Data Democratization

      Decoding Data Democratization Learn More
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      Blog

      NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...

      NexGen Commercial Intelligence Learn More

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      Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

      Cell & Gene Therapies for Rare Diseases Learn More

      Infographic

      10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class

      Building a custom marketing mix (MMx) solution Learn More
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      Last-Mile Connectivity for AI-Driven Decision-Making

      Last-Mile Connectivity for AI-Driven Decision-Making Learn More

      Case Study

      Personalized Diabetes Care with GenAI-Powered Coaching

      Personalized Diabetes Care with GenAI-Powered Coaching Learn More

      Case Study

      Transforming Diabetes Care with AI-Powered Patient Identification

      Transforming Diabetes Care with AI-Powered Patient Identification Learn More
    • Podcasts & Videos

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      Podcast

      AI in Pharma is here; now go back to basics!

      AI in Pharma is here Learn More

      Podcast

      Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

      Reimagining The Future of Pharma Customer Engagement Learn More

      Video

      How to Build a MedTech Targeting Plan with Overlapping Field Forces

      How to Build a MedTech Targeting Plan with Overlapping Field Forces Learn More
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      Factsheet

      Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data

      Accelerate actionable business insights Download Fact Sheet

      Datasheet

      Drive Impactful Marketing Decisions

      Drive Impactful Marketing Decisions Download Data Sheet

      5 Step Guide

      Measure What You Manage

      Measure What You Manage - Axtria Learn More
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      Latest Insights

      Media Wall

      Axtria’s Agentic AI Platform Delivers Speed, Power, and Freedom of Choice

      Axtrias Agentic AI Platform Delivers Speed Power and Freedom of Choice Learn More

      Media Wall

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences

      Axtria Launches InsightsMAx.ai to Revolutionize AI Deployment in Life Sciences Learn More

      Media Wall

      Axtria unveils transformational Agentic AI platform for life sciences companies

      Axtria unveils transformational Agentic AI platform for life sciences companies Learn More
    • Newsletter

      THE AXTRIA COLLECTIVE

      Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.

      LEARN MORE

      March 2025

      NexGen commercial intelligence, case study on transforming territory alignment, and more

      TAC_March25_Banner View Newsletter
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      Axtria Inc. 300
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    Axtria Inc. 300
    Connell Drive, 5th & 6th Floor,
    Berkeley Heights, NJ 07922
    United States

    +1-877-929-8742
    connect@axtria.com


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    Axtria - Ingenious Insights
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    Axtria Collective Banner_Sep_2024-01 1

    Welcome to the Axtria Collective!

     

    This edition features an on-demand webinar on using AI to improve sales rep efficiency and a new industry primer that tells how data democratization can empower life sciences companies. Listen to our CEO, Jassi Chadha, as he discusses strategies for leading a hyper-growth company, read about health technology assessment in a multi-indication era, and more.

     

    Let's dive in!

    FEATURED CONTENT

    Axtria Collective Banner_Sep_2024-03

    Improve Sales Rep Efficiency and HCP Engagement with AI-powered Field Force Operations

    Can AI increase your field force's productivity? While AI is becoming integral to commercial strategy, its effectiveness compared to traditional methods is still up for debate. In this on-demand webinar, Axtria’s commercial excellence experts share how to identify winning AI use cases, address adoption barriers, and measure ROI from AI-driven approaches.
    Watch Now

    UPCOMING WEBINAR

    Going Beyond Pilots: Implementing GenAI for True Value Generation

    While many life sciences organizations are experimenting with GenAI, scaling and deploying these solutions remain challenging. Join us on Tuesday, October 29, at 1:00 PM EDT to learn about the seven pillars of GenAI success, a framework for driving enterprise-level value, and discuss insights on the future of GenAI-based value creation derived from over 30 industry leaders.

    Register Now

    INDUSTRY PRIMER

    AC_Sep_Industry_Primer

    Data Democratization

    Imagine a world where every employee, regardless of their technical expertise, can access and leverage data to make informed decisions. Our latest Industry Primer explores this promise of data democratization while addressing challenges like data security, quality, and potential misuse.
    Read More
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    LEADERS' PERSPECTIVES

    AC_LP_JC_Dec

    Navigating Hypergrowth: Strategies for Success

    Jassi Chadha, CEO and President of Axtria, shares his leadership strategies for driving a hyper-growth company. Learn how he keeps innovation and agility at the forefront while scaling fast. You'll also discover how data and cloud solutions are transforming the life sciences industry and get a glimpse into the future of the industry.
    Watch Now

    TIMELESS INSIGHTS

    Blog_Icon_new

    Health Technology Assessment in a Multi-Indication Era

    Multi-indication therapies are reshaping how we treat diseases by offering the potential to treat multiple conditions with a single solution. However, the complexities of evaluating these therapies are creating new challenges for health technology assessments (HTAs). This article delves into these complexities, highlighting the need for HTA processes to evolve.
    Read More

    UPCOMING EVENTS

    PMSA 2024 Fall Symposium

    Axtria proudly announces its Gold Sponsorship at the upcoming PMSA 2024 Fall Symposium, which will be held from October 3-4, 2024 in Chicago, IL. Join us for engaging workshops, case studies, breakouts, and poster presentations, offering valuable insights from subject matter experts.
    Learn More

    NEWS CAPSULE

    Allan Lloyd’s 14th Annual Sales Force Effectiveness and Digital Marketing in Pharma Summit

    We are pleased to announce our participation in the upcoming Allan Lloyds Pharma Summit, which will be held from October 16-17, 2024, in Berlin, Germany. We’re excited to host an interactive panel with leaders from Pfizer, Daiichi Sankyo, Takeda, and Novartis.
    Read More

    NEXT Pharma CX & AI Summit

    We are also looking forward to hosting two interactive panels with pharmaceutical leaders at the upcoming NEXT Pharma CX & AI Summit, held from October 22-23, 2024, in Vienna, Austria. If you will be in Vienna, let's connect!
    Read More
    Check out more editions of The Axtria Collective

    PRODUCTS

    • Axtria DataMAxTM
    • Axtria DataMAxTM
      Emerging Pharma
    • Axtria InsightsMAx.ai
    • Axtria SalesIQTM
    • Axtria CustomerIQTM
    • Axtria MarketingIQTM

    SOLUTIONS

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    • Advanced Analytics
    • Sales
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    INSIGHTS

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    • Customer Success Stories
    • Podcasts & Videos
    • Fact Sheets, Data Sheets & Guides
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    ABOUT

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