Axtria Blogs


Axtria Gold Sponsor for 2014 Pharmaceutical Management Science Association (PMSA)

Axtria is pleased to announce Gold Sponsor support for the 2014 Pharmaceutical Management Science Association (PMSA) Annual Conference. Axtria’s Principals have supported the PMSA for two decades, including over 15 presentations / symposia / poster contributions over the past decade alone. The annual PMSA conference is attended by industry thought leaders, and highlights the latest thinking in life sciences analytics and business challenges facing commercial operations. The event is May 18-21, 2014 at the Hyatt Grand Cypress Resort, Orlando, Florida. Registration is now open at the PMSA website.

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Is Channel ROI Dead?

From broadcasting a series of monologues at ‘easy’ customers in order to sell products, to having an engaging and effective dialogue with fairly ‘complex’ targets to make meaningful connections – marketing has definitely come a long way. The touch point with the customers no longer depends on the store closure time.

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