Axtria Gold Sponsor for 2014 Pharmaceutical Management Science Association (PMSA)

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    Axtria is pleased to announce Gold Sponsor support for the 2014 Pharmaceutical Management Science Association (PMSA) Annual Conference. Axtria’s Principals have supported the PMSA for two decades, including over 15 presentations / symposia / poster contributions over the past decade alone. The annual PMSA conference is attended by industry thought leaders, and highlights the latest thinking in life sciences analytics and business challenges facing commercial operations. The event is May 18-21, 2014 at the Hyatt Grand Cypress Resort, Orlando, Florida. Registration is now open at the PMSA website.

    Jassi Chadha, Co-founder and CEO of Axtria shared that “the PMSA is a natural partner for Axtria, as both organizations are committed to ‘using data to build a better future’ while addressing critical challenges facing business and society. The PMSA is acknowledged as the premier, peer-reviewed management sciences organization in life sciences. Among the PMSA members we count not only many of our closest client relationships, but also many of our personal best friends.”

    During the conference, Axtria will showcase its cutting-edge “Integrated Services Platform” with pre-configured and rapid deployment of industry best practices that deliver Insight at the point of decision.”

    In addition, Axtria will lead several presentation sessions including:

    20 Tweets in 20 Minutes

    The year 2014 marks the 20th year that Patrick Brundage has worked in the industry. His session, “20 Tweets in 20 minutes” is a unique perspective to share the hard won lessons from this incredible 20-years journey encompassing several evolutionary & revolutionary changes in the industry. The lessons will revolve around five key themes - building a great team, project success, analytics through the eyes of non-analyst, careers, and future milestones. The session will culminate with Patrick’s opinion & recommendation on improvement opportunities in each of these areas.

    IC Design for Effective Alignment with Call Planning

    Asheesh Sharma, Principal at Axtria & head of Axtria’s Commercial Operations and Technology Services practice, will discuss the critical linkages between Call Planning and Incentives. Overall, as an industry, many companies continue to strive for aggressive Call Plan Compliance (“CPC”) attainments, however, field behavior is more driven by incentive compensation attainments. Misalignment between these measures can cause confusion, distrust, and conflict. Asheesh will discuss IC design, modeling, and operational enhancements and resulting benefits.

    Measuring the Value of Providing Call Plans to Field Sales Teams

    Peter Koniaris of Daiichi-Sankyo and Chet Baboor from Axtria will partner to deliver a highly informative and interactive session on the significance of providing call plans to reps. Based on a real experiment, this talk will explore answers to several fundamental questions such as - How valuable are call plans to the field reps? How would the reps perform if we did not provide any call plans (compared to those who have a call plan)? Do we facilitate the reps to build their own call plans? What type of products and reps may need call plans? What if we did not measure any adherence (would we get more accurate call activity data)?

    Stay tuned to Axtria’s Ingenious Insights blog for further updates on PMSA activities.

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