Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

Patients and healthcare providers have become embedded in a media ecosystem characterized by strong competition for attention. For pharmaceutical marketers to deliver impactful messages, it is necessary to make the customer the focal point of analysis. A Bayesian Network methodology allows this via a data-driven customer journey analysis. Bayesian networks provide information on the next best ...

The concept of the 'customer-centric business' is pervasive, with companies small and large, across every industry, making efforts to improve customer focus. This is no doubt good as businesses would not exist without customers. However companies run the risk that efforts to increase customer focus become disconnected from business performance. If they do not deliver business value, ...