Artificial Intelligence

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      The term “hallucination” has gained prominence as a fascinating yet challenging aspect of generative artificial intelligence (AI). A hallucination in this context refers to a model’s output ...

      5 mins read

      Introduction We are witnessing a revolution in pharmaceutical and life sciences data management. Every company is angling to include generative artificial intelligence in their workflow. ...

      4 mins read

      Introduction to data mesh Data mesh is very similar to cooking at scale (as in Indian-style weddings!), where each ingredient is sourced, sliced, stored, and provided to the chef for ...

      5 mins read

      Life sciences enterprises across the globe are turning to artificial intelligence (AI), recognizing it as one of the most prominent technological investments right now. AI has taken the ...

      6 mins read

      Intro Over the past few years, artificial intelligence (AI) has seen massive technological advancements and increasingly widespread industry adoption, leading it to become one of the most ...

      7 mins read

      So, I asked ChatGPT to write me a joke about a pharma sales rep who walks into a bar. ChatGPT: A pharmaceutical sales rep walks into a bar and asks the bartender, "What's the cure for a bad ...

      6 mins read

      In these unprecedented times, the value of data science is clear, especially in the pharma and life sciences industries. The emergence of data science has brought access to technologies ...

      5 mins read

      INTRODUCTION Laboratory testing has seen a remarkable evolution in the last few decades. This evolution has led to capabilities far beyond fundamental inpatient/outpatient record keeping, ...

      4 mins read

      Introduction It takes 10 to 15 years to develop one successful drug, and the price of new drug approvals has risen to roughly $2.6 BN, according to a study by Tufts Center for the Study of ...

      7 mins read

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      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read

      In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

      2 mins read

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