Market Mix Modeling
Axtria built a market mix model for pharma company to estimate the impact/effectiveness of individual channels and reduced total marketing spend by 10%.
Client, a leading brand from a top healthcare and medical products company, wanted to establish an optimum marketing mix model and calculate the ROI for marketing activities.
Axtria built a robust Market Mix Model to estimate the impact/effectiveness of individual channels. In order to tackle above challenges, Axtria undertook a stepwise approach:
Below are a couple of screenshots from the effectiveness study: