Enabling Faster Go-To-Market With High Performance Data Management

Small to Mid-Sized Businesses (SMBs) today need speed, agility and control in their go-to-market (GTM) strategy and execution plans. Data Management, often overlooked, presents itself as a key hurdle in this endeavour.

SMBs strive for rapid data source onboarding, easy data quality rule configuration, ease of data processing workflows, end-to-end data management and reporting (self-serve) capabilities enabling speed of go-to-market.

Axtria’s experience spawns across these capabilities.

Follow an SMBs journey through the challenges they faced in operations across multiple markets and their need for a commercial data warehouse (CDW) to enable field and home office reporting along with self-service capabilities for their leadership, sales operations, and field force.

The effort resulted in the following:

Improved user adoption rate to 85%

Deployed a Commercial Data Warehouse (CDW), in 12 weeks, to ramp up real-time, insight driven decision making.

Reduced TAT from 72 to 24 hours