Unlock the Power of Always-On Promotional Optimization Powered by Agentic AI

    Experience the future of promotional strategies with our innovative AI-driven solutions.

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    Revolutionize Your Brand Strategy with Agentic AI

    In the high-stakes, fast-paced life sciences industry, brand teams can’t afford to delay business decisions waiting for disjointed analytics. Axtria MarketingIQ’s Agentic AI-powered solution redefines promotional planning, measurement, and optimization for brand and strategy teams. From individual brands to entire portfolios, this conversational platform empowers them to instantly ask, understand, and act—bridging the gap between complex data and agile decision-making.

    Unlike custom tools that take years to build, Axtria MarketingIQ™ goes live in days with 200+ ready-to-use models, giving you real-time insights into:

    • Portfolio and tactic-level performance
    • Promotional response and ROI
    • Country-level trade-offs
    • Dynamic targeting and activation

    Key benefits

    3X

    Operational efficiency

    Streamlines campaign insights delivery to accelerate marketing execution.

    15-20%

    Cost savings

    Reduces reliance on manual analytics and fragmented tools, cutting overhead costs.

    ≥3%

    Sales lift

    Optimizes investments across channels to drive measurable impact.

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    Get ahead with these curated insights

    Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

    Discover how Axtria MarketingIQ™ can transform your marketing strategies, linking channel effectiveness insights to last-mile spending decisions.

    Download White Paper

    Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies

    The pharmaceutical sales and marketing landscape has transformed remarkably in the past five years. Axtria’s report will show you where pharmaceutical companies are spending and where they plan to spend it in the years ahead.

    Download Report

    How Should A Marketing Mix Analysis Influence The Next Best Actions?

    Axtria’s integrated framework aligns MMx and NBA to create a unified promotional strategy—optimizing both short-term impact and long-term growth. With unified modeling differences, data granularity, and planning horizons, you can ensure your marketing efforts drive consistent, measurable value.

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    Value that matters to you

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    Unified Marketing Measurement, Planning, and Activation

    Drive smarter, faster decisions with actionable sub-national insights, segment-level strategies, and real-time in-campaign adjustments within an integrated platform.

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    GenAI-Powered Performance Intelligence

    Interact with data by embedding conversational AI into real-time analysis. Explore KPIs, uncover trends, and gain channel insights without complex dashboards.

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    Rapid Scenario Planning and Budget Simulation

    Quickly model, compare, and refine multiple budget allocation strategies using built-in scenario planning tools, accelerating time-to-decision and optimizing marketing impact.

    Level up with these key resources

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    Article

    Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling Software Is Essential for Brand Success

    Still debating between building a custom Marketing Mix (MMx) tool or investing in ready-to-deploy software?
    Discover why AI-powered, self-service MMx software outperforms custom tools:

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    Blog

    Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
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    Report

    From Chaos to Cohesion: The Power of Productized Marketing
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    Case Study

    20% Higher Sales, 20% Lower Costs: How Axtria MarketingIQ™ Maximizes Brand Growth of an Anti-Diabetic Drug