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Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
Discover how Axtria MarketingIQ™ can transform your marketing strategies, linking channel effectiveness insights to last-mile spending decisions.
Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies
The pharmaceutical sales and marketing landscape has transformed remarkably in the past five years. Axtria’s report will show you where pharmaceutical companies are spending and where they plan to spend it in the years ahead.
How Should A Marketing Mix Analysis Influence The Next Best Actions?
Axtria’s integrated framework aligns MMx and NBA to create a unified promotional strategy—optimizing both short-term impact and long-term growth. With unified modeling differences, data granularity, and planning horizons, you can ensure your marketing efforts drive consistent, measurable value.
Value that matters to you
Unified Marketing Measurement, Planning, and Activation
Drive smarter, faster decisions with actionable sub-national insights, segment-level strategies, and real-time in-campaign adjustments within an integrated platform.
GenAI-Powered Performance Intelligence
Interact with data by embedding conversational AI into real-time analysis. Explore KPIs, uncover trends, and gain channel insights without complex dashboards.
Rapid Scenario Planning and Budget Simulation
Quickly model, compare, and refine multiple budget allocation strategies using built-in scenario planning tools, accelerating time-to-decision and optimizing marketing impact.
Level up with these key resources
Article
Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling Software Is Essential for Brand Success
Still debating between building a custom Marketing Mix (MMx) tool or investing in ready-to-deploy software?
Discover why AI-powered, self-service MMx software outperforms custom tools:
Blog
Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
Report
From Chaos to Cohesion: The Power of Productized Marketing
Case Study