Accelerate actionable business insights from trusted and secure data
Enterprise-grade insights for emerging pharma
Empower intelligent interactive decision making
Optimize sales team customer engagement and drive higher commercial success
Leverage next best action (NBA) driven omnichannel customer engagement
Democratize marketing analytics to achieve strategic performance
Enterprise-grade insights for emerging pharma.
Latest Insights
White Paper
Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
Latest Insights
White Paper
Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
Latest Insights
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
Latest Insights
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
Latest Insights
Latest Insights
Latest Insights
Latest Insights
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
Guiding, enabling, and leading clients today on best-in-class journeys that unlock the power of GenAI.
Learn MoreMake the potential of Big Data a reality driving the business and patient outcomes.
Learn MoreAnything, Anywhere, Anytime – with cloud, the sky is the limit.
Learn MoreUnlock future business values & gain efficiencies with AI/ML technologies.
Learn MoreIndustries
Software that delivers life sciences data to insights to planning to operations.
Learn MoreLatest Insights
Latest Insights
Latest Insights
Latest Insights
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
Case Study
Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5...
Case Study
75% Cost Savings From Natural Language Processing and Generative AI While Evaluating...
Latest Insights
Latest Insights
Latest Insights
Media Wall
India Has the Potential to Emerge as a Frontrunner in Analytics, Offering Unparalleled...
THE AXTRIA COLLECTIVE
Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.
June 2024
Gen AI's role in evaluating patient experiences, impact of IRA on RWE, and more.
Passionate people transforming patient lives
Making a positive impact on the environment
We are Individually diverse & collectively inclusive
Delivering value through an ecosystem of partners
Connect with us – We’re ready to talk opportunities
Latest announcement and media coverage
Axtria Inc. 300
Connell Drive, 5th Floor,
Berkeley Heights, NJ 07922
United States
+1-877-929-8742
connect@axtria.com
Contact Us
Axtria Inc. 300
Connell Drive, 5th Floor,
Berkeley Heights, NJ 07922
United States
+1-877-929-8742
connect@axtria.com
Copyright © 2023 Axtria. All Rights Reserved.
Axtria Cookie Policy & Privacy Statement.
Home Address key challenges while designing incentive plans for Multi-Indication Brands
Axtria conducted first of Commercial Excellence webinar series on “Address key challenges while designing Incentive Compensation (IC) plans for multiple indication brands.”
It is estimated that more than 50% of major cancer drugs marketed in 2014 were multi-indication, and their volume is estimated to grow to at least 75% by 2020. As per drugs.com there have been 32 instances of drugs been approved for the treatment of additional indication in last 6 months (Aug’17 to Jan’18).
With focus on specialty drugs (read Oncology) increasing every minute, there is a significant current and future shift towards multi-indication products.
The webinar addressed various challenges rising from multi-indication drugs impact and sales operations including team structure, sales crediting, incentive payouts and most importantly sales team motivation.
The attendees learnt the following in the webinar:
Erik has more than 10 years of experience working with pharmaceutical data providers, sales performance management software firms and incentive compensation practices. With strong background in managing field communications, Erik has led incentive compensation design projects across diverse therapeutic categories including oncology, specialty pharmaceuticals, biosimilars, vaccines, major retail brands, and medical devices. He has hands on experience in building contest and rewards program aligned with sales and marketing objectives.
Abhi has close to 14 years of consulting experience, leading large scale sales operations engagement in US and global Pharma clients and business process setup. He specializes in Incentive Compensation Design of specialty and mass market products, IC solution building, IC platform development and IC thought leadership.