Everest Group Life Sciences Digital Services Specialists PEAK Matrix® Assessment 2024

The short answer to this question is most definitely “yes,” and probably more important now than ever before. Annual pharma company spending on their sales force is still among the single largest line item in the budget, and according to promotion-response and marketing-mix analyses, remains a significant driver of sales revenue and contribution. The changes in the pharma environment from a ...

The question this white paper addresses is straightforward – will COVID-19 call for restructuring the long-standing pharma PDE (primary detail equivalent) sales force optimization model? The PDE model has been a go-to metric for sales response modeling, sales force optimization, and sales operations analyses for 20+ years. However, with the implications of COVID-19 on the global healthcare ...

There is a growing importance of maintaining sales rep-physician relationships and accounting for their disruption in sales force optimization and territory alignment analyses. This will become even more crucial as the industry increasingly moves toward launching specialty medicines and major changes occur in the environmental landscape affecting pharma outcomes in sales force strategy and ...