Jassi Chadha (Co-founder and CEO, Axtria) to receive 2014 PMSA Lifetime Achievement Award

The Pharmaceutical Management Science Association (PMSA) has announced that Jaswinder (“Jassi”) Chadha will receive the 2014 PMSA Lifetime Achievement Award at the upcoming 2014 PMSA Annual Conference.
“Over the past 15 years, Jassi has pioneered and innovated techniques in commercial analytics and assessments in sample management, promotional optimization and a myriad of other applications," said Jason Carlin, President of PMSA. "His willingness to challenge convention and offer a competitive vision has made our industry and community richer and more robust.”

“PMSA is the preeminent professional organization in our industry,” said Chadha. “Just earning a peer-reviewed invitation to present at the conference is a career highlight. I am honored to be recognized by PMSA, and humbled to stand amongst some of my heroes in the industry. All of us stand on the shoulders of giants, such as Robert Brown, Prabha Sinha, Andy Zoltners, and others.”

Previously, Jassi was co-founder and CEO of marketRx; winner of 2004 E&Y "Entrepreneur of the Year" award; 2003 "Top Forty under Forty" by NJBiz Magazine; and 2009 PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry. Jassi sits on the boards of several companies, including Occular Therapeutics and SpectraMedix, as well as non-profit organizations, including TiE Global and Punjab Digital Library.

Stay tuned to Axtria’s Ingenious Insights blog for further updates on PMSA activities.

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Axtria is a global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We continue to leapfrog the competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable customers to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We help customers in the complete journey from Data to Insights to Operations.