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      After an overwhelming response to the Axtria’s presence last year, we are pleased to announce Axtria’s Gold Sponsor support for this year’s Pharmaceutical Management Science Association ...

      2 mins read

      In the light of the crisis, the mortgage industry has been under tremendous pressure to manage its business in a more data-driven manner. There are both operational as well as regulatory ...

      2 mins read

      Over the years, financial systems and networks enabling banks’ business operations have grown in scope, scale and complexity. To manage internal processes such as customer acquisition, ...

      2 mins read

      Axtria participated at the recently held PMSA 2014 conference in Orlando, its presentations “Measuring the value of providing call plans to the field sales” and “20 Tweets in 20 Minutes ...

      1 mins read

      Axtria participated as Gold Sponsor at the Pharmaceutical Management Science Association (PMSA) Annual Conference 2014. Axtria’s Principals have supported the PMSA for two decades, ...

      2 mins read

      The Pharmaceutical Management Science Association (PMSA) has announced that Jaswinder (“Jassi”) Chadha will receive the 2014 PMSA Lifetime Achievement Award at the upcoming 2014 PMSA Annual ...

      1 mins read

      While Twitter might be a 21st century invention, communicating in 140 characters or less has been the vernacular of some of history’s greatest visionaries and leaders …

      1 mins read

      The world of advertising will have to undergo a serious change if it has to survive. Though Facebook’s ascent as a viable alternative to the traditional media has been temporarily quelled, ...

      5 mins read

      Recently, purists were pained to see the exit of Ron Johnson from J.C. Penney. Johnson tried to carry out an experiment of fixing J.C. Penney’s pricing, which had been using too many ...

      3 mins read

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      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read

      In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

      2 mins read

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