COVID-19

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    Greetings, As we draw closer to the next year, I want to express a heartfelt thank you to all our clients, partners, and Axtrians for your support throughout the most unprecedented of ...

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    INTRODUCTION Pharmaceutical and life sciences companies are facing rapidly accelerating rates of disruption due to COVID-19, the new digital era, and traditional forces like new product ...

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    COVID-19 has introduced irreversible changes across the globe. As our world crawls into the new normal, the way we interact and transact may never be the same. People are increasingly ...

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    The COVID-19 pandemic has accelerated several changes in the pharmaceutical commercial model that were already underway: the digitization of sales rep-physician engagement, an influx of ...

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    The pandemic has brought forth several unexpected changes to companies’ business and commercial models across industries. For the life sciences industry, 2020 pushed organizations to ...

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    Overview of Current Market-Mix Methodologies For over 25 years, the pharmaceutical industry has relied on marketing-mix (MMx) analyses to measure the effectiveness of their promotional ...

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    This blog is based on the guest post, "How has COVID-19 Accelerated the Need for Effective Physician Outreach?” featured in the December 2020 edition of BW Wellbeingworld. Click here to ...

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    States Feeling Budget Pressures Due to Expanding Medicaid Enrollment Economic recession effects induced by state and local public policy responses to the COVID-19 pandemic (according to the ...

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Businesses that adopt omnichannel strategies achieve 91% greater customer retention rates year-over-year (YOY) 1

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    Introduction Today, omnichannel customer engagement is table stakes. Emerging and Fortune 500 life sciences organizations, are reinventing the way they interact with customers, driven by the ...

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    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

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    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

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    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

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