Axtria Newsroom | Press Releases | Industry Updates

Products
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  - Accelerate actionable business insights from trusted and secure data
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  - Leverage next best action (NBA) driven omnichannel customer engagement
  - Democratize marketing analytics to achieve strategic performance
- Product Release Notes
  
  Latest Product Release Notes
  
  Axtria SalesIQ^TM
  
  Axtria SalesIQ™ Spring 2025 Release Notes
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  Axtria CustomerIQ^TM
  
  Axtria CustomerIQ™ Spring 2025 Release Notes
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  Axtria MarketingIQ^TM
  
  Axtria MarketingIQ™ Spring 2025 Release Notes
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Solutions
- Strategy Consulting
  Omnichannel Customer Experience
  
  Digital Transformation
  
  Applying AI/ML
  
  Motivated Sales Force
  
  Customer 360
  
  Marketing ROI
  
  Medical Affairs
  
  Latest Insights
  
  White Paper
  
  Omnichannel Engagement: Why Isn’t Pharma There Yet?
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  Report
  
  Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies
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- Agentic AI
  Agentic AI Life Sciences platform with expansive agent library for full deployment, scalability, and experimentation.
  
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- Generative AI
  Artificial Intelligence
  
  Applying AI/ML
  
  AI & ML Technologies
- Advanced Analytics
  Sales Management - Sales Force Optimization
  
  New Commercial Models
  
  Sales Analytics
  
  Marketing Analytics
  
  Managed Care Analytics
  
  Patient Analytics
  
  Forecasting Analytics
  
  Analytics CoE
  
  Latest Insights
  
  White Paper
  
  The Evolution and Future of Integrated Evidence Planning
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  Report
  
  Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case
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- Sales
  AI-Powered Field Force Effectiveness
  
  Segmentation & Targeting
  
  Territory Alignment & Roster Management
  
  Call Planning
  
  Incentive Compensation
  
  Field Reporting
  
  Latest Insights
  
  White Paper
  
  Driving Omnichannel Transformation with Incentive Compensation
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  Report
  
  2024 US Incentive Compensation Benchmarking Study
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- Marketing
  Channel Design & Management
  
  Customer 360
  
  Marketing ROI
  
  Brand Analytics
  
  Latest Insights
  
  White Paper
  
  Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
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  Report
  
  From Chaos to Cohesion: The Power of Productized Marketing
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- Information Management
  Data Engineering
  
  Big Data Analytics & Data Lakes
  
  Master Data Management (MDM)
  
  Business Intelligence & Data Visualization
  
  Latest Insights
  
  White Paper
  
  GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors
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  Report
  
  Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...
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- Clinical Solutions
  GenAI powered solutions to drive cost savings, automation, and efficiency.
  
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- RWE, HEOR & Evidence Synthesis
  Real World Evidence (RWE)
  
  Health Economics And Outcomes Research (HEOR)
  
  Latest Insights
  
  White Paper
  
  The Evolution and Future of Integrated Evidence Planning
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  Report
  
  The Inflation Reduction Act and Its Implications on Real-World Evidence
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- More
  Global Capability Centers (GCCs)
  
  Emerging Pharma
  
  Market Access
  
  Therapeutics
Technologies
- Big Data
  
  Make the potential of Big Data a reality driving the business and patient outcomes.
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- Cloud
  
  Anything, Anywhere, Anytime – with cloud, the sky is the limit.
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Industries
- Industries
  
  Software that delivers life sciences data to insights to planning to operations.
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Insights
- Ignite Webinar Series
  
  On-demand Webinars
  
  Axtria Ignite Webinar
  
  Accelerating Market Access with AI: It's Time to Look Beyond Propensity Score Matching
  Watch Now
  
  Axtria Ignite Webinar
  
  Harnessing AI/ML for Enhanced Pharma Forecasting: Insights and Innovations
  Watch Now
- Research Hub
  
  Latest Insights
  
  Report
  
  2025 Customer Engagement Planning and Execution Benchmarking Study
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  New: GENERATIVE AI
  
  Do you have the right partner for your AI journey?
  
  Learn More
  
  View All
- Industry Primers
  
  Latest Insights
  
  Industry Primer
  
  Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management
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  Industry Primer
  
  The Power of Customer Centricity: Building a Customer-Focused Business
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  Industry Primer
  
  Decoding Data Democratization
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- Blogs & Infographics
  
  Latest Insights
  
  Blog
  
  NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force...
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  Blog
  
  Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data
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  Infographic
  
  10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class
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- Customer Success Stories
  
  Latest Insights
  
  Case Study
  
  From Fragmented Data to a Unified Experience
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  Case Study
  
  Last-Mile Connectivity for AI-Driven Decision-Making
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  Case Study
  
  Personalized Diabetes Care with GenAI-Powered Coaching
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- Podcasts & Videos
  
  Latest Insights
  
  Podcast
  
  Driving the Future of Personalized Patient Care with Tech and AI
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  Podcast
  
  Johanna Rossell: Serving Rare Disease Patients with Zero Functional Silos
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  Video
  
  How to Build a MedTech Targeting Plan with Overlapping Field Forces
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- Fact Sheets, Data Sheets & Guides
  
  Latest Insights
  
  Factsheet
  
  Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data
  Download Fact Sheet
  
  Datasheet
  
  Drive Impactful Marketing Decisions
  Download Data Sheet
  
  5 Step Guide
  
  Measure What You Manage
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- Media Wall
  
  Latest Insights
  
  Media Wall
  
  Jassi recognised in the top 20 CEOs defining the future of AI in 2025
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  Media Wall
  
  Axtria Ignite 2025: Jassi Chadha on driving life sciences innovation with agentic AI
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  Media Wall
  
  Spotlight: Axtria Ignite 2025 - Leadership in an Agentic Era
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- Newsletter
  
  THE AXTRIA COLLECTIVE
  
  Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.
  
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  March 2025
  
  NexGen commercial intelligence, case study on transforming territory alignment, and more
  View Newsletter
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- Contact Us
  
  Axtria Inc. 300
  Connell Drive, 5^th & 6^th Floor,
  Berkeley Heights, NJ 07922
  United States
  
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