In this report, we unfold the transformation of pharma sales and marketing. In today’s dynamic landscape, life sciences companies navigate the complexities of multiple promotional channels and a rapidly evolving industry. The key challenge they face is identifying which channels drive the most significant returns on investment.
At Axtria, we’ve spent over a decade partnering with life sciences companies of all sizes, providing us with unique insights into the struggles they encounter. The traditional Marketing Mix (MMx) study, a popular method for evaluating promotional channel effectiveness, has limitations that can hinder the ability to scale and adapt to various business needs.
The million-dollar question we explore is how life sciences companies can successfully scale MMx solutions to optimize their marketing strategies. Additionally, we detail the gains that life sciences companies can expect from implementing product-based MMx solutions that can drive significant improvements in productivity and promotional returns. Join us in discovering the power of productized marketing and the path from chaos to cohesion.