Axtria CustomerIQ™ Winter 2024 Release Notes

Axtria CustomerIQ^TM Winter 2024 release brings transformative, AI-driven innovations to redefine marketer decisions, optimize customer engagement strategies, and elevate omnichannel execution. This release introduces cutting-edge features like AI-powered dynamic scoring, customizable analytics dashboards, next-generation Metrics 2.0 deployment, and enhanced channel attribution capabilities, setting new benchmarks for commercial efficiency.

What’s New in Axtria CustomerIQ^TM?

AI-driven Dynamic Scoring for optimized and coordinated engagements

Boost your customer engagement strategies with AI-powered dynamic scoring. This feature uses advanced algorithms to optimize actions, prioritize target lists, and allocate channels for maximum engagement and ROI. With configurable settings, it ensures precision and integration across every customer interaction.

• Dynamically ranked HCP lists: Generate precise, dynamically ranked HCP lists for field teams based on advanced scoring methods to predict the most optimal suggestion in case of tie-breaks thus enhancing engagement.
• Dynamic engagement prioritization: Transition from manual prioritization to intelligent, AI-powered priority logic driven by channel recommendation and attribution models to activate engagement tactics with the highest ROI potential.
• Optimized target lists for non-personal promotion (NPP) channels: Leverage dynamic scoring to create ranked target lists for NPP channels like display and email, maximizing the effectiveness of omnichannel campaigns.

Empower brand leaders with analytics cockpit: The analytics cockpit module helps brand and operations teams monitor engagement and consolidate performance data across geographies and brands. This streamlined access to actionable intelligence empowers commercial leaders to guide strategic decisions, enhance campaign outcomes, and maximize resource effectiveness, eliminating inefficiencies and enabling data-driven success.

• View integrated campaign and customer engagement performance: Centralize insights from multiple brands and regions, delivering a unified view to evaluate effort impact.
• Drive smarter decisions across geographies: Analyze trends and campaign effectiveness in real-time, enabling targeted adjustments and optimization.
• Enable seamless cross-brand visibility: Monitor, manage, and refine omnichannel engagement strategies, ensuring alignment with commercial goals.

Dynamic data model for seamless data configuration: The dynamic data model streamlines data onboarding and adapts effortlessly to evolving omnichannel program needs. Specifically tailored for data teams and operations leaders, it minimizes the time and effort required to integrate, manage, and expand datasets as campaigns grow and new data sources emerge. This ensures seamless alignment with program objectives, enabling efficient data management.

• Reduce data onboarding time: Streamline data integration processes by incorporating new sources within 2 days, minimizing delays and ensuring timely execution.
• Adapt to changing campaign needs: Dynamically extend data fields to accommodate additional attributes and metrics, without requiring extensive reconfiguration.
• Maximize program efficiency: Streamline data preparation by reducing manual intervention, saving up to 30% of the effort typically required to ingest and model data.

Drive marketing impact with channel attribution modeling: The channel attribution model provides marketing leaders and analytics teams with a data-driven approach to evaluate and optimize the effectiveness of every marketing channel. By uncovering the true contribution of channels like face-to-face calls, email, and events, it enables precise measurement of marketing impact, empowering smarter resource allocation to maximize ROI.

• Measure true impact of activations: Gain a clear understanding of how each channel contributes to business outcomes, enabling data-backed campaign evaluation.
• Optimize in-cycle budget allocation: Identify high-performing channels and allocate resources within the call-plan cycle to maximize efficiency and reach.
• Enhance audience targeting: Use attribution scores to build precise audience segments, driving better engagement and conversions.

Metrics 2.0: Self-service metrics deployment

Leverage the next-generation metrics builder: Metrics 2.0 feature powers seamless metric creation using an intuitive SQL - based interface. This feature revolutionizes the way organizations compute, manage, and utilize metrics with a seamless, in-product solution. Use metrics across multiple Axtria CustomerIQ™ modules for actionable outcomes at account, patient, rep, brand, and channel levels. Gain full control with configurable grids, role-based access, leveraging fully configurable KPIs (Key Performance Indicators).

Dynamic AI score integration: Leverage system-generated metrics for active AI modules to deliver the most updated model outputs for up-to-date insights. This feature enables direct use of AI scores in scenarios, segmentation, and visualizations without the need to create manual KPIs each time. Achieve precision and efficiency in workflows, transforming data-driven decision-making with effortless AI integration.

Enhance orchestration: With SQL-driven metrics configured directly in triggers and rules, analysts now have the power to leverage, extend and consolidate metrics in one central tool. With a user-friendly interface, eliminate the need to import KPIs from external tools resulting in accelerated insights. Tailor omnichannel execution with precise, data-backed recommendations.

Configure metrics for enhanced explainability: Metrics 2.0 ensures all relevant metric fields are accessible to generate the most impactful suggestion messaging for reps. This feature supports seamless integration of AI and general metric outputs to develop intelligent recommendations. This ensures improved suggestion explainability and enhanced field team adoption.

Enhanced self-service for operational excellence

Redefining precision in HCP territory and best rep selection: Optimize field operations with advanced configurability to map unique territories to individual HCPs and align the most suitable representatives to target them. This feature addresses the challenges of overlapping assignments, ensuring scalability and precision in territory-rep alignment. Leverage flexible workflows and customizable filters to dynamically configure and validate HCP-territory mappings, enabling smarter decision-making and improved orchestration.

Empower home office with the Veeva rep simulator: The Veeva rep simulator gives home office teams full visibility into the field experience by simulating how suggestions appear to reps in their Veeva environment. This tool simplifies debugging and refining suggestions, ensuring they align with field needs for maximum efficiency and impact. Accessible from simulation, monitor, and field feedback sections, the simulator provides comprehensive control and insight.

Streamlining feature usability with a revamped navigation panel: Navigate effortlessly with a modern 3-level hierarchy design. The revamped panel groups features logically, reduces clutter, and ensures quick access to key functionalities with its scalable, future-ready design.

Enhanced field feedback reporting: Transform feedback into actionable insights with advanced visualizations. Tailor insights using custom feedback tags, dive deeper with enhanced metrics, and analyze trends with time-based filters to drive better business outcomes.