Territory Alignment

The healthcare landscape has changed. The traditional way of aligning sales teams is no longer effective. To remain competitive, organizations must deploy sophisticated go-to-market models where talent structures are aligned to engage new stakeholders across multiple channels, regions, specialities and organization size. The impact of inefficient territory alignment is significant: compared to ...

Do you know the answers to your important territory alignment questions? Or put another way, do you approach answering questions on your territory alignment issues like the blind squirrel? This approach, while getting lucky a few times, is a poor recipe for sustained business success given the highly complex life sciences environment that now confronts senior executives and operational leaders. ...

There is a growing importance of maintaining sales rep-physician relationships and accounting for their disruption in sales force optimization and territory alignment analyses. This will become even more crucial as the industry increasingly moves toward launching specialty medicines and major changes occur in the environmental landscape affecting pharma outcomes in sales force strategy and ...