Axtria White Paper

White Paper


Pharma Sales And Marketing Restrictions – Has The Pendulum Swung Too Far?

The question this commentary asks is simply this - has the pendulum swung too far in the direction of excessive restrictions on sales and marketing practices of biopharmaceutical companies to the point that they now may well stifle the very innovative environment needed by companies to meet the scientific demands and expectations of society? The answer to this question leads to understanding how and what empirical evidence should the industry generate in response to critics to demonstrate the effects of potentially excessive regulation of the industry.

Dr. George A. Chressanthis is currently Principal Scientist at Axtria. He brings a unique combination of professional experiences into the analysis of strategic and operational issues affecting the biopharmaceutical industry.

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