Many pharma companies have begun shifting their R&D portfolios to the development of new cancer drugs. A pharma company recently announced a bold new cancer drug R&D portfolio strategy where the company will focus on early-stage cancers over late-stage (advanced) cancers for new drug development. This shift in focus goes against the standard target development paradigm where companies focus on drugs for late-stage cancers where patients and their oncologists have exhausted all available treatment options. This paper explores the challenges and opportunities this new strategy can have for this pharma company while providing other pharma companies that are contemplating a similar different R&D approach insights into this decision.
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