At Axtria, we’re focused on delivering solutions that help pharmaceutical, medical device, and diagnostics companies complete the journey from data to insights to action.

Get complimentary access to the full “Hype Cycle for Life Science Commercial Operations, 2023” report to help evaluate and prioritize technologies to align with your organization’s future vision and enterprise goals.

Gartner has recognized Axtria as a Sample Vendor in:

  1. Augmented Analytics in LS

    • According to Gartner, “Augmented analytics in life science (LS) represents a next-generation approach to deriving value from data by enabling business users, such as field teams and home office users, to pinpoint trends, change drivers and data correlations to increase business effectiveness.”

    • Gartner recommends…“Evaluate and experiment with augmented analytics capabilities of analytics and business intelligence platforms.”

  2. Personalization Engines in LS

    • According to Gartner, “Life Science organizations (LSOs) seek to differentiate their brands, especially in crowded therapeutic areas, by delivering experiences and content that are unique to customers’ individual needs and drive brand awareness and loyalty.”

    • Gartner recommends…”Build a personalization roadmap of prioritized use cases tied to your organization’s goals.”

  3. D&A Platforms in Commercial LS

    • According to Gartner, “Commercial D&A platforms streamline data management processes with robust capabilities for data ingestion, data quality tracking and data governance on a prebuilt commercial operations data model.”

    • Gartner recommends…“Create a working blueprint of your analytics ecosystem that guides your response to the mounting demands for data and insight.”

  4. AI in Commercial Operations

    • According to Gartner, “As early adopter LS organizations start to achieve desired outcomes with their AI investments, competitive pressure is mounting.”

    • Gartner suggests… “Demonstrate the value of AI by ensuring all initiatives include a measurement framework to assess quality, efficiency, scalability and quantifiable business outcome.”

  5. Advanced Decision Support for Sales

    • According to Gartner, “Life science sales operations leaders demand advanced sales analytics capabilities to improve effectiveness and efficiency of their sales force.”

    • Gartner suggests… “Evaluate vendors for the depth and breadth of their products by focusing on platform modularity and ability to incorporate custom, brand-specific business rules and AI models, ability to influence sales rep behavior change, and integration within sales reps’ workflow.”

  6. Sales Performance Management in LS

    • According to Gartner, “Life science organizations invest in transactional CRM systems that provide basic account management, sales execution and reporting capabilities. But many have not deployed sales effectiveness tools that optimize their CRM and sales force investments.”

    • Gartner suggests… “Reduce manual efforts of data integration by evaluating vendor’s out-of-the-box capabilities to support integration with upstream and downstream systems.”


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*Gartner, Hype Cycle for Life Science Commercial Operations, Animesh Gandhi, published 20 July 2023.