Connect. Strategize. Execute.

Creating Value in Healthcare Through AI/ML-driven Transformation of the Commercialization Journey

Meet Axtria in Kentucky at the PMSA 2022 Annual Conference!
May 15-18, 2022

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Gold Sponsor of the PMSA 2022 Annual Conference

We are thrilled to announce Axtria’s participation at the first in-person PMSA 2022 Annual Conference since the pandemic. PMSA’s annual conference is a premier industry event for pharmaceutical data science professionals to share best practices and help drive continued innovation in the pharmaceutical industry.

Don’t miss our thought-leading podium and poster presentations, training workshop, exhibit booth, innovative thought leadership, and SMEs.

We are committed to making a transformative impact on patients’ health through innovative products based on AI/ML.

Let’s discover how, together, we can solve your challenges across the commercialization lifecycle.

Axtria's Participation

Note: All times are in Eastern Time

Focus Group
Omnichannel: Why Aren’t We There Yet?

May 16, 2022
5:00 PM-6:00 PM

In Old Louisville Room

Facilitated by Vandana Singh


This focus group will provide an opportunity to discover why many pharma companies have not yet realized the full potential of analytics to drive omnichannel customer engagements. In particular, we would like to know what current challenges you and your team are facing. Vandana will direct the discussion to focus on ways to overcome common challenges and target how future actions can lead your company to achieve full-scale omnichannel customer engagement.

Book Your Spot

Training Session

Yuan Pan

Yuan Pan

Ramesh Krishnan

Ramesh Krishnan

Measuring and Optimizing the Effect of Direct-to-consumer Channels in Retail and Non-retail Settings with Machine Learning Techniques

May 15, 2022
3:00 PM-5:00 PM

Podium Presentations


Vandana Singh


David Wood

Progression from 1st to 2nd Generation Next Best Action (NBA) in the Aftermath of COVID

May 16, 2022
10:15 AM-11:00 AM


Brian Gibbs

New Approaches in Pharma Using Cell Phone Mobility Data

May 18, 2022
10:15 AM-11:00 AM

Poster Presentations

May 16, 2022
9:45 AM-10:15 AM | 4:30 PM-5:00 PM - Poster Judging and Reception

Note: In addition to the interactive poster sessions listed above, attendees are encouraged
to peruse the poster hall during the scheduled breaks or free time.

Rashi Prakash

Rashi Prakash


Puneet Bhatia


Aditi Talwar

Dynamic KPI Benchmark Framework to Optimize Pharma Email Marketing Performance Across Multiple Campaign Variables




Devesh Verma


Brian Gibbs

Integrated Machine Learning for Diversion Risk Identification Using Structured and Unstructured Data - Case Studies for Dynamic Application for Early Warning Detection and Correction

Visit Axtria’s Exhibit Booth!

Don’t miss the opportunity to connect with Axtria SMEs at our exhibit booth. Please stop by to have an insightful conversation or see Axtria’s solutions.

Book a meeting or demo with our SMEs.

Schedule A Meeting

Upcoming PMSA Webinar

Date: August 2, 2022 | Wednesday: 12:00 PM EDT
Topic: Data Industrialization for Commercial Analytics Acceleration

Data is growing rapidly in the pharmaceutical industry. New avenues of data are being explored, and challenges to provide insights are further compounded by the complexity of these data sources. It has become imperative to find hidden insights and make these datasets available quickly to all users.

The complexity of data and insights are becoming key concerns for many initiatives as the ecosystem of the portfolio is evolving with a focus on specialty, rare diseases, and cell & gene therapies. This has made healthcare going local and more personal. Getting insights quickly for these needs and in the hands of multiple users is now a challenge that needs to be addressed by providing complex commercial models with the right inputs and easy-to-understand data. These challenges are amplified by factors revolving around data security, data traceability, government regulations, and new operating models post COVID era.

Presented by Axtria

Dhaval Mukhatyar & Amit Gupta

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Learn more about our integrated product ecosystem

Accelerate actionable business insights from structured and unstructured life sciences data sources securely, accurately, and in compliance with Axtria DataMAxTM


Axtria DataMAxTM is a cloud-based data management platform that helps to rapidly onboard, manage, and govern new commercial data sources for insightful analytics and better decision-making.

Optimize every aspect of your commercial operations with Axtria SalesIQTM


Axtria SalesIQTM is an intelligent and adaptive global sales performance management solution that provides real-time intelligence directly to sales reps.

Design, develop, and automate robust analytics models and accelerate data-driven decision making with Axtria InsigtsMAxTM


Axtria InsightsMAxTM interweaves siloed data and functional excellence to enable a culture of intelligent insights and operations at scale.

Future-proof your promotional investment with Axtria CustomerIQTM


Axtria CustomerIQTM brings together the power of AI/ML-based analytics with business-driven intelligence to improve the interaction between the life sciences company and their customers, providing a complete customer 360° view. It automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.