Data Management

We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.

    Right now, life sciences companies have a pressing need: a flexible and high-performance data processing and analysis system that can handle diverse data applications such as SQL analytics, ...

    3 mins read

    INTRODUCTION The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This ...

    6 mins read

    INTRODUCTION Laboratory testing has seen a remarkable evolution in the last few decades. This evolution has led to capabilities far beyond fundamental inpatient/outpatient record keeping, ...

    4 mins read

    As we are all getting used to the “new normal” of working during the COVID-19 pandemic, many of the adopted ways are here to stay and not just a stop-gap. The pharmaceutical industry and ...

    3 mins read

    Over the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As ...

    5 mins read

    Discover how Axtria SalesIQTM field reporting and analytics capabilities provide meaningful insights to help a medical device company impact salesforce effectiveness and boost sales rep ...

    5 mins read

    The Business Case for an End-to-End Sales Performance Management Solution for a Medical Device Company

    4 mins read

    This blog is based on the full-length article, "The Importance of CDMS in the Clinical Study Process," featured in the August 2020 edition of International Clinical Trials. Click here to ...

    4 mins read

    The life sciences industry has always been propelled by research and innovation, more now than ever, with breakthrough drug development, massive investments to expedite drug launches, and ...

    4 mins read

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

    5 mins read

    Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

    4 mins read

    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

    5 mins read

    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

    1 mins read

    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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