Data Management

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      Introduction We are witnessing a revolution in pharmaceutical and life sciences data management. Every company is angling to include generative artificial intelligence in their workflow. ...

      4 mins read

      Regardless of the industry, mergers and acquisitions (M&A) are highly competitive and give rise to multiple changes for the companies involved. One of the most challenging aspects for ...

      5 mins read

      Introduction The life sciences industry is at the forefront of generating an unprecedented volume and diversity of data, leading the data landscape to rapidly expand from genomics and ...

      4 mins read

      Real-world data (RWD) refers to points of health information collected from patients in their usual care setting rather than randomized controlled trials (RCTs). RWD comes from sources such ...

      7 mins read

      Intro Accuracy is key when it comes to orthopedic surgery. Even slight missteps, such as improperly placed implants or minor soft tissue damage, can require correction or prolong recovery, ...

      6 mins read

      Introduction Master Data Management (MDM) is a data management discipline wherein core business dimensions are maintained and governed by people (the data governance organization) and ...

      5 mins read

      Introduction Whether talking about investments, math, sports, or anything else of consequence, getting the fundamentals right is important. It helps you develop good habits, establishes ...

      7 mins read

      Right now, life sciences companies have a pressing need: a flexible and high-performance data processing and analysis system that can handle diverse data applications such as SQL analytics, ...

      3 mins read

      The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This growth lends ...

      6 mins read

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      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

      5 mins read

      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read

      In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

      2 mins read

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