Data Management

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.

      The animal health industry is expanding at a combined annual growth rate (CAGR) of 6.3% per year, and global sales are now projected to be $67.56 BN by the end of 2026.1 This growth lends ...

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      INTRODUCTION Laboratory testing has seen a remarkable evolution in the last few decades. This evolution has led to capabilities far beyond fundamental inpatient/outpatient record keeping, ...

      4 mins read

      In the last few decades, technology has advanced at an unfathomable pace. Digital and cloud-based innovations create new possibilities daily, accelerating transformation for businesses and ...

      4 mins read

      As we are all getting used to the “new normal” of working during the COVID-19 pandemic, many of the adopted ways are here to stay and not just a stop-gap. The pharmaceutical industry and ...

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      Over the last ten years, the clinical research industry has evolved in many aspects. For instance, the industry is shifting from simple trials to global and more patient-centric trials. As ...

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      The Business Case for an End-to-End Sales Performance Management Solution for a Medical Device Company

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      This blog is based on the full-length article, "The Importance of CDMS in the Clinical Study Process," featured in the August 2020 edition of International Clinical Trials. Click here to ...

      4 mins read

      The life sciences industry has always been propelled by research and innovation, more now than ever, with breakthrough drug development, massive investments to expedite drug launches, and ...

      4 mins read

      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

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      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

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      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read