Digital marketing data comes at varying granularity levels, is challenging to manage, and in the absence of standardized data management processes, measuring the ROI of each promotional channel is tedious. Organizations are on a lookout for solutions to not just store and utilize complex data but render it useful for consistent insights without investing in a full-scale data management system.
A Data Lake brings in the necessary enterprise-grade agility, scalability, and flexibility needed to manage these diverse datasets with a robust data governance framework.
Read this illustration to know how Axtria built an AI/ML-powered marketing Data Lake for a global healthcare company. This Data Lake empowered business users to explore and analyze data, discover new perspectives, insights, and accelerate innovation and business scale and growth.
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