All Insights Case Study Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

    Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

    HCPs

    Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

    Go-to-market framework for segmentation and targeting of high-value hcps

    Download Case Study
    Developing Product Launch Strategy For An Orphan Drug For A Specialty Pharma

    Launching a pharmaceutical drug is complex, however, in case of orphan drugs the process is even more difficult owing to the lack of knowledge about the disease state, fewer analogs to derive lessons from, and little understanding of patients’ experience.

    The business team of a specialty pharma company, in the advanced stage of launching a novel drug for a rare disease, was struggling to answer the basic questions around target population, top treaters and treatment journey. The disease was marred with high rate of misdiagnosis, involving complex treatment and diagnostic process thus making it difficult to determine the patient pool and the target physicians.

    Axtria helped the client develop a go-to-market strategy involving sales force size & structure, segmentation & targeting and alignment to ensure a successful product launch.

    The effort resulted in the following:
    TargetingEfficient targeting through determination of precise patient pool

    KOLIdentification of key thought leaders based on healthcare physicians (HCPs) valuation
    AdherenceRobust execution strategy ensuring best coverage of targets and opportunistic targets


    Read this illustration to know how Axtria performed a thorough analysis of patients’ treatment journey to develop a product launch strategy for commercialization of an orphan drug.

    Download the free case study here.

    Contact us at insights@axtria.com with any questions.

    Complete the brief form to download the white paper

    Trending Insights

    Product Launch Strategy for an Orphan Drug for a Specialty Pharma

    Blog

    Top 5 Sales Challenges for Rare Disease Teams

    Product Launch Strategy for an Orphan Drug for a Specialty Pharma

    Report

    Specialty Pharmacy Data Value Management

    Product Launch Strategy for an Orphan Drug for a Specialty Pharma

    Report

    Specialty Pharmacy: A Unique And Growing Industry