All Insights Case Study Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation
Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation
Leveraging advanced analytics to segment healthcare professionals based on their digital affinity for an optimized reach of digital promotion.
![Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation](https://insights.axtria.com/hubfs/Axtria-2023/solutions/Axtria-insights-CS-enabling-targeted-engagement-with-healthcare-professionals.jpg)
Digital adoption is accelerating among healthcare professionals (HCPs), and their relationship with pharmaceutical sales reps is evolving to focus on customized interactions, personalized content, and knowledge sharing – all in the pursuit of improved patient outcomes. In this evolving ecosystem, implementing a successful multi-channel engagement strategy to fulfill the HCP's clinical and educational needs requires a sound understanding of HCP segments based on their content and channel preferences.
This case study illustrates how Axtria helped a global biopharmaceutical company that was planning a drug launch in the European Economic Area redefine its digital promotion strategy by segmenting HCPs based on their digital affinity.
![digital affinity of HCPs (100X100px)](https://insights.axtria.com/hs-fs/hubfs/digital%20affinity%20of%20HCPs%20(100X100px).png?width=100&name=digital%20affinity%20of%20HCPs%20(100X100px).png)
![Segmentation of the HCPs (100X100px)](https://insights.axtria.com/hs-fs/hubfs/Segmentation%20of%20the%20HCPs%20(100X100px).png?width=100&name=Segmentation%20of%20the%20HCPs%20(100X100px).png)
![digital promotion (100X100px)](https://insights.axtria.com/hs-fs/hubfs/digital%20promotion%20(100X100px).png?width=100&name=digital%20promotion%20(100X100px).png)
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