All Insights Case Study Optimized HCP Targeting For A Consumer Health Company

    Optimized HCP Targeting For A Consumer Health Company

    HCP

    Optimized HCP Targeting For A Consumer Health Company

    Higher efficiency through target list creation and management for otc brands for a consumer health company

    Download Case Study
    Optimized HCP Targeting For A Consumer Health Company

    OTC drugs save the healthcare system over $145 billion annually, while reducing unnecessary burden on the system.

    The market for OTC drugs is vastly different from those of prescription drugs, as the lack of prescription requirement shifts decision-making power directly into the patients’ hands. However, pharma companies must invest in targeting high-value healthcare physicians (HCPs) as their verbal recommendation could impact the patient’s buying behavior.

    Axtria helped a consumer health company with HCP targeting list creation and management for their OTC drugs marketing.

    The effort resulted in the following:
    User AdoptionEfficient Targeting Process

    Insights-WhiteIncreased Reach
    ScalableMaximized Brand Awareness
    Cost ReductionCost Savings

    Read this illustration to know how Axtria helped the client achieve their peak potential by reaching the right physicians through the right channels and creating an army of brand loyalists.

    Contact us at insights@axtria.com with any questions.

    Complete the brief form to download the white paper