With innovation and technology advancements playing a crucial role, the Animal Health market has boomed in recent years and is expected to reach $70 billion by 2026 from $45 billion in 2018. Unlike Human Health, the Animal Health market is highly consolidated, with Top 10 players commanding 50% of the market share.
On the commercial operations side, the industry is nowhere near to the other sectors, specifically Human Health. Limited data sources, lack of managed care companies, and complex sales models, and sales crediting are significant challenges. Interestingly, only a few analytics organizations can identify themselves as “domain experts”!
Check out the infographic below to learn about the Animal Health industry.