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Bold Vision for Commercial Life Sciences
Axtria’s Commercial Excellence Summit roundtable brought together pharmaceutical industry leaders to brainstorm ways to meet the current challenges of commercializing precision drugs and personalized medicines.
OTC (Over-the-counter) medicines are the preferred first line of treatment with 7 out of 10 physicians recommending them to their patients as initial course of therapy. They also reduce the burden on healthcare system and lead to savings to the tune of $146 billion per year in the U.S., as 90% of consumers would seek professional help if not for OTC medicines. Despite the lack of prescription requirement, HCPs still end up playing an important role in OTC use, with 30% of first time OTC brand purchases are influenced by recommendations from a HCP.
Check out the infographic below to learn about Consumer Health industry:
