Accelerate actionable business insights from trusted and secure data
Enterprise-grade insights for emerging pharma
Empower intelligent interactive decision making
Optimize sales team customer engagement and drive higher commercial success
Leverage next best action (NBA) driven omnichannel customer engagement
Democratize marketing analytics to achieve strategic performance
Enterprise-grade insights for emerging pharma.
Latest Insights
Latest Insights
White Paper
Real-World Data-Based Simulations: Generating Medical Evidence From Clinical Trial And...
Latest Insights
Report
Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...
Latest Insights
Latest Insights
White Paper
Managing Sales Operations in a Changing Environment: GLP-1 Drugs and Their Surprise...
Latest Insights
White Paper
Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
Latest Insights
White Paper
Real-World Data-Based Simulations: Generating Medical Evidence From Clinical Trial And...
Article
Unraveling the Potential of Data Fabric: A Cutting-Edge Paradigm in Pharma Data and...
Latest Insights
Report
Novel Drug Approvals by the U.S. Food and Drug Administration in Rare Diseases: Findings...
Guiding, enabling, and leading clients today on best-in-class journeys that unlock the power of GenAI.
Learn MoreMake the potential of Big Data a reality driving the business and patient outcomes.
Learn MoreAnything, Anywhere, Anytime – with cloud, the sky is the limit.
Learn MoreUnlock future business values & gain efficiencies with AI/ML technologies.
Learn MoreIndustries
Software that delivers life sciences data to insights to planning to operations.
Learn MoreUpcoming Webinars
Latest Insights
Report
Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...
Latest Insights
Latest Insights
Latest Insights
Case Study
Driving $25 Million Impact with a Data Science and Analytics Center of Excellence
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
Case Study
Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5...
Latest Insights
Podcast
Software-driven Transformation of Promotional Measurement, Planning, and Activation
Latest Insights
Latest Insights
Media Wall
Axtria Recognized as a Leader (Top 5) in AIM's 2024 Data Science PeMa Quadrant
Media Wall
SK Life Science Leverages Smart, Efficient Solutions Across Its Engaged Industry-Leading...
THE AXTRIA COLLECTIVE
Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.
July 2024
A guide for impactful omnichannel experiences, a primer on RWE, a new approach to data segmentation, and more.
Passionate people transforming patient lives
Making a positive impact on the environment
We are Individually diverse & collectively inclusive
Delivering value through an ecosystem of partners
Connect with us – We’re ready to talk opportunities
Latest announcement and media coverage
Axtria Inc. 300
Connell Drive, 5th & 6th Floor,
Berkeley Heights, NJ 07922
United States
+1-877-929-8742
connect@axtria.com
Contact Us
Axtria Inc. 300
Connell Drive, 5th & 6th Floor,
Berkeley Heights, NJ 07922
United States
+1-877-929-8742
connect@axtria.com
Copyright © 2023 Axtria. All Rights Reserved.
Axtria Cookie Policy & Privacy Statement.
December 14, 2023 | 1:00-2:00 PM ET
Even as digital investments increase, the field force remains the primary means of customer engagement for pharma companies and is their biggest promotional investment. As a means of providing guidance to the field, traditional call planning occurs infrequently and in cycles, oftentimes failing to incorporate the latest data available to drive rep activity and customer interactions. Dynamic Targeting leverages digital investments by bringing data and insights to the field force in a more timely manner, enabling more real-time, data driven decisions. Using the latest customer and data insights, Dynamic Targeting provides clear, effective guidance to empower field teams to optimize brand reach and drive exceptional customer engagement.
In this webinar, we will explore the following with industry leaders Stephanie Odutola and Owen Morris from AstraZeneca:
Stephanie Odutola currently serves as the Executive Director of Strategic Field Operations within AstraZeneca’s US Biopharmaceutical Business Unit. In this capacity, Stephanie is responsible for the strategic sizing & deployment of all customer facing teams as well as the strategic business partner for CRM and Data Management capabilities.
Stephanie has worked in the pharmaceutical industry for over 20 years as a consultant and on the client side. Prior to her current role, Stephanie held diverse roles in sales leadership, commercial operations, market access, brand management, sales analytics, brand insight, sales training, and personal sales. Stephanie holds her MBA in Marketing from Villanova University and received her undergraduate degree from Penn State in Finance & International Business.
Owen Morris currently serves as Senior Director of Field Design within Strategic Field Operations in AstraZeneca’s US Biopharmaceutical Business Unit. In this role, Owen is responsible for field force Size and Structure, Go-To-Market strategies and pilot designs, implementing innovations such as Dynamic Targeting and Omnichannel Orchestration and lastly impact measurement of major field initiatives.
Prior to this, Owen led end to end sales ops accountabilities for the AZ’s Respiratory and Immunology portfolio. Owen has worked in the Pharma industry for 27 years. He has held various roles in Insights and Sales Operations while at AstraZeneca, and earlier at Bristol Myers Squibb. Owen began his pharma career in primary market research at Strategic Marketing Corporation. Owen holds an MBA from William and Mary and got his undergraduate degree from the University of Virginia.
Ashvin has over 18 years of experience in the Pharma Commercial Operations space. In his onshore and offshore roles, he has worked extensively with top 50 Pharma clients advising them in the areas of Commercial Excellence in a variety of therapy areas. He has led complex end to end Sales Planning and Incentive programs that helped transform the sales operations of large pharma clients. He is an SME in the Pharma Commercial Model Design and Operations space and is leading a Center of Excellence focused on driving innovation, capability/asset development.
Steve is a leader in commercial operations, analytics, and effectiveness, with nearly 20 years of experience working with life sciences companies to address their most challenging issues in this evolving space. He brings a passion for developing great commercial strategy and a knack for the details in pulling that strategy through its execution across the sales planning process.
The Axtria CE Summit has concluded with a bang! We thank and express our deep gratitude to all the esteemed attendees for making this summit an immense success.
We have received great feedback for this summit's knowledge sharing, networking, and insights. Together, we have created a platform to forge ahead in pursuing excellence and driving positive change.
We look forward to carrying this momentum into the next year and hope to see you all at the next Axtria CE Summit!
If you need any information related to the summit, email us at connect@axtria.com. All those who missed the event, please visit our website for the summit’s summary
Back to top