Incentive compensation (IC) is a critical motivational tool for the field force. However, due to the decentralized nature of IC management across different affiliates and countries, global and regional pharma leaders often lack a comprehensive view of IC administration and its impact on the field force. This fragmentation makes it challenging for global field excellence directors and vice presidents to gather and analyze data efficiently.
A global insights solution addresses this challenge by providing a unified platform that leverages synergies of scale, acts as a single source of truth, and delivers rapid insights. This solution not only accelerates the turnaround time for insights but also facilitates sharing best practices in incentive compensation across affiliates.
This whitepaper explores the strategic approach to designing and developing a global incentive compensation insights solution. It highlights critical considerations, the insights and benefits pharma companies can gain, and the role of generative AI in automating the insight-generation process.
Are you looking to get answers to critical business questions such as:
- How are your business units (BUs) and brands performing? Are they meeting their targets?
- What is the incentive budget utilization for a BU or brand?
- Is the incentive budget utilization in line with brand performance?
- Are the field forces for strategic brands incentivized appropriately?
- Is your field force meaningfully engaged and motivated, or is there a risk of them becoming demotivated or disengaged, impacting field force effectiveness?
- Are sales (quantitative) and non-sales (qualitative) incentive compensation aligned with the organizational strategy?
Look no further. Our team of experts is ready to discuss how Axtria can help you leverage affiliate-level data to generate global insights.
