Medical device companies often face challenges unique to their industry, such as frequent product releases, customer behavioral differences, and complicated sales patterns. While working with such products, medical device sales and marketing teams struggle to identify the best-suited strategies for different customer personas to ensure optimized product adoption and deliver the desired value to the patients. Proactive and intelligent insights can significantly help the sales teams to drive efficiency in the overall commercial process for such products.
Read this case study to know more about Axtria’s insights-driven NBA engine to meet the business requirements of a leading medical device company subsidiary, and provide timely recommendations for customer segmentation and detailing activities. The AI/ML-driven models were customized for each market and deployed on the company’s in-house data and analytics infrastructure. The solution benefits included:
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