A Sales Strategy Solution For A New Life Sciences' Product Launch

When launching a new product in the market, life sciences companies often seek strategic partnerships. This is required to setup internal capabilities and define sales planning and operations methodologies for their sales reps. These actions are necessary to manage complexity and large territories. The absence of a structured sales strategy can lead the Sales and Commercial Operations teams to inefficiency and productivity loss.  

The following illustration highlights how Axtria’s consultative and partnership-driven solution supported by the Axtria SalesIQ™ platform helped an established life sciences company orchestrate an automated launch plan strategy for a new product in the neurology market.

Highlights of the solution were:

Fully automated processes enabling the client to reduce IT costs and cycle times by over 20%.

Axtria SalesIQ™ proved to be an all-around solution for the field force alignment, call plan, incentive compensation, and data validation.

A system of record for all actions taken for commercial operations.

Contact us at insights@axtria.com with any questions.