All Insights Case Study How Online Advertisements Drive Offline Sales For A Major CPG Client

    How Online Advertisements Drive Offline Sales For A Major CPG Client

    Online Advertisement

    How Online Advertisements Drive Offline Sales For A Major CPG Client

    Our client wanted to understand the effect of online advertisements on offline sales and a process so all future analyses could be handled internally.

    How Online Advertisements Drive Offline Sales For A Major CPG Client

    Situation

    Our client wants to understand the effect of online advertisements on offline sales using data from retail clients. As online advertising increases, this becomes a bigger challenge.

    Approach

    In partnership with Comscore, we developed an automated reporting tool which reported metrics that measured this effect. A dashboard including other metrics from the online data was built on top of the analysis for easy insight generation and consumption by the business teams.

    Results

    Our analysis found that some categories of products showed more affinity to be advertised online compared to others. Axtria was asked to build a process and transition it to the home team, so all future analyses could be handled internally by the client.

    Anonymous user profiling based on navigation