Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management

COVID-19 has drastically reduced the interactions between the physician and the sales representative as many healthcare organizations (HCOs) have placed sweeping restrictions on sales representatives from entering offices and hospitals to meet healthcare professionals (HCPs).

As the lockdowns ease up, HCOs are lifting access restrictions, allowing sales representatives to re-initiate in-person detailing. Though a welcome development, pharmaceutical companies are now faced with the challenge of accurately identifying the status of these accounts in real-time to adequately equip the field in planning and managing their HCP interactions.

Read this illustration to know more about Axtria's innovative field feedback-driven, cloud-based application to view real-time account access information.

With this solution, the client benefited from:

Real-time, consistent status updates of shared accounts for all sales teams

Improved and focused targeting

Efficient planning and workload management

Incentive compensation (IC) goals adjustment based on the number of "open" accounts in a geography

Contact us at insights@axtria.com with any questions.