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Digital Advertising

Digital Advertising Operations To Recapture New Economy Revenue

The digital media industry with its low barriers to entry, unlimited inventory, automated trading systems and rapidly shifting consumer habits is vibrant and rapidly evolving. Consumer adoption of innovative digital models and development of new marketing technologies and applications to deliver advertisements has given digital publishers across media industry segments, options to supplant the rather spiralling revenues from traditional media inventory. This blog will delve into insights to help digital publishers investigate strategies and models which would help them compete more strategically and generate the incremental dollar in the wake of already formidable competition like Google, Facebook, Yahoo, among others.
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