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  October 2024
  
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Connell Drive, 5^th & 6^th Floor,
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United States

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How e-Commerce Data Gaps Affect the Sales Crediting Process for Animal Health Companies

How e-Commerce Data Gaps Affect the Sales Crediting Process for ...

The pet care market in the United States was estimated at about $80 billion in 2021, according to a study published by Global Industry Analysts.1 And according to market analytics firm IRI, ...

6 mins read

Analytics-Enabled Sales Alignment Process Streamlines Sales Crediting

Analytics-Enabled Sales Alignment Process Streamlines Sales Crediting

Sales crediting and eligibility are two of the most common challenges that organizations face in managing their Incentive Compensation programs. Traditionally, these processes have relied ...

1 mins read

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

4 mins read

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

4 mins read

Improving Targeting and Call Planning for the Changing Pharma Landscape

Improving Targeting and Call Planning for the Changing Pharma Landscape

As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

5 mins read

Infographic: 5 Keys to Effective Call Planning for Pharma Sales

Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

0 mins read

Axtria Webinar: Sales Targeting and Call Planning

Axtria Webinar: Sales Targeting and Call Planning

In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

1 mins read