Blogs: Life Sciences Industry Insights | Solutions

Products
- Product Portfolio
  - Accelerate actionable business insights from trusted and secure data
  - Enterprise-grade insights for emerging pharma
  - Empower intelligent interactive decision making
  - Optimize sales team customer engagement and drive higher commercial success
  - Leverage next best action (NBA) driven omnichannel customer engagement
  - Democratize marketing analytics to achieve strategic performance
- Product Offerings
  Segmentation & Targeting
  
  Alignment & Roster Management
  
  Call Planning
  
  Incentive Compensation Planning & Administration
  
  Field Intelligence
  
  NBA Driven Customer Engagement
  
  Analytics Industrialization
  
  Commercial Data Management
  
  Marketing Analytics
- Product Release Notes
  
  Latest Product Release Notes
  
  Axtria SalesIQ^TM
  
  Axtria SalesIQ™ Fall Release Notes
  Learn More
  
  Axtria DataMAx^TM
  
  Axtria DataMAx™ Fall Release Notes
  Learn More
  
  Axtria CustomerIQ^TM
  
  Axtria CustomerIQ™ Fall Release Notes
  Learn More
Solutions
- Emerging Pharma
  Enterprise-grade insights for emerging pharma.
  
  Learn More
- Strategy Consulting
  Omnichannel Customer Experience
  
  Digital Transformation
  
  Applying AI/ML
  
  Motivated Sales Force
  
  Customer 360
  
  Marketing ROI
  
  Medical Affairs
  
  Latest Insights
  
  White Paper
  
  Omnichannel Engagement: Why Isn’t Pharma There Yet?
  Learn More
  
  Report
  
  Unlocking Promotional Success: Insights from 140+ Marketing Mix Studies
  Learn More
- RWE, HEOR & Evidence Synthesis
  Real World Evidence (RWE)
  
  Health Economics And Outcomes Research (HEOR)
  
  Latest Insights
  
  White Paper
  
  The Evolution and Future of Integrated Evidence Planning
  Learn More
  
  Report
  
  The Inflation Reduction Act and Its Implications on Real-World Evidence
  Learn More
- Market Access
  Managed Markets
  
  Pricing & Contracting
  
  Specialty Pharmacy
  
  Latest Insights
  
  White Paper
  
  Growing Attention Being Paid To Pharma Company Rebates And Discounts
  Learn More
  
  Report
  
  Specialty Pharmacy Data Value Management
  Learn More
- Information Management
  Data Engineering
  
  Big Data Analytics & Data Lakes
  
  Master Data Management (MDM)
  
  Business Intelligence & Data Visualization
  
  Latest Insights
  
  White Paper
  
  Axtria DataMAx™ Streamlines Decision Making With GenAI Powered Integrated Data Management
  Learn More
  
  Report
  
  Omnichannel Data Foundation: Challenges & Solutions to Enable a Successful Customer...
  Learn More
- Advanced Analytics
  Sales Management - Sales Force Optimization
  
  New Commercial Models
  
  Sales Analytics
  
  Marketing Analytics
  
  Managed Care Analytics
  
  Patient Analytics
  
  Analytics CoE
  
  Latest Insights
  
  White Paper
  
  The Evolution and Future of Integrated Evidence Planning
  Learn More
  
  Report
  
  Exploratory Data Analysis With Generative AI: A Patient Analytics Use Case
  Learn More
- Sales
  AI-Powered Field Force Effectiveness
  
  Segmentation & Targeting
  
  Territory Alignment & Roster Management
  
  Call Planning
  
  Incentive Compensation
  
  Field Reporting
  
  Latest Insights
  
  White Paper
  
  Global Incentive Compensation: Leveraging Affiliate-Level Data to Power Global Insights
  Learn More
  
  Report
  
  2023 Alignment Design and Refinement Benchmarking Study
  Learn More
- Marketing
  Channel Design & Management
  
  Customer 360
  
  Marketing ROI
  
  Brand Analytics
  
  Latest Insights
  
  White Paper
  
  Dynamic Activity Planning: Empowering the Field Force to Elevate Customer Engagement
  Learn More
  
  Report
  
  From Chaos to Cohesion: The Power of Productized Marketing
  Learn More
- Clinical Development
  Data Fitness Assessment
  
  Clinical Standards Management
  
  AI-Driven Adverse Events Monitoring
  
  Next-Gen Clinical Data Management System
  
  Advanced Analytics For Clinical Trials Optimization
  
  Data Verification & Validation
  
  Latest Insights
  
  White Paper
  
  Real-World Data-Based Simulations: Generating Medical Evidence From Clinical Trial And...
  Learn More
  
  Article
  
  Unraveling the Potential of Data Fabric: A Cutting-Edge Paradigm in Pharma Data and...
  Learn More
- Therapeutics
  Rare Diseases
  
  Oncology
  
  Latest Insights
  
  Report
  
  Novel Drug Approvals by the U.S. Food and Drug Administration in Rare Diseases: Findings...
  Learn More
  
  Article
  
  Navigating the Pharma Commercial Models for Rare Diseases
  Learn More
Technologies
- Generative AI
  
  Guiding, enabling, and leading clients today on best-in-class journeys that unlock the power of GenAI.
  Learn More
- Big Data
  
  Make the potential of Big Data a reality driving the business and patient outcomes.
  Learn More
- Cloud
  
  Anything, Anywhere, Anytime – with cloud, the sky is the limit.
  Learn More
- Artificial Intelligence (AI)/Machine Learning (ML)
  
  Unlock future business values & gain efficiencies with AI/ML technologies.
  Learn More
Industries
- Industries
  
  Software that delivers life sciences data to insights to planning to operations.
  Learn More
Insights
- Ignite Webinar Series
  
  On-demand & Upcoming Webinars
  
  Axtria Ignite Webinar
  
  Going beyond pilots: Implementing GenAI for true value generation
  Watch Now
  
  Upcoming Webinar
  
  Solving the 'patient puzzle' with augmented analytics and AI
  
  Register Now
- Research Hub
  
  Latest Insights
  
  Report
  
  2024 Territory Design and Refinement Benchmarking Study
  Learn More
  
  New: GENERATIVE AI
  
  Do you have the right partner for your AI journey?
  
  Learn More
  
  View All
- Industry Primers
  
  Latest Insights
  
  Industry Primer
  
  The Power of Customer Centricity: Building a Customer-Focused Business
  Learn More
  
  Industry Primer
  
  Decoding Data Democratization
  Learn More
  
  Industry Primer
  
  Real-World Evidence
  Learn More
- Blogs & Infographics
  
  Latest Insights
  
  Blog
  
  Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
  Learn More
  
  Blog
  
  Should Pharma Companies Care About New-to-brand Prescriptions?
  Learn More
  
  Infographic
  
  Is Your Life Sciences Commercial Data Ecosystem Up to Par?
  Learn More
- Customer Success Stories
  
  Latest Insights
  
  Case Study
  
  Driving $25 Million Impact with a Data Science and Analytics Center of Excellence
  Learn More
  
  Case Study
  
  Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
  Learn More
  
  Case Study
  
  Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5...
  Learn More
- Podcasts & Videos
  
  Latest Insights
  
  Podcast
  
  Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement
  Learn More
  
  Podcast
  
  Winning for Cancer Patients with Purpose and Perseverance
  Learn More
  
  Video
  
  How to Build a MedTech Targeting Plan with Overlapping Field Forces
  Learn More
- Fact Sheets, Data Sheets & Guides
  
  Latest Insights
  
  Factsheet
  
  Axtria DataMAx™ - Accelerate actionable business insights from trusted and secure data
  Download Fact Sheet
  
  Datasheet
  
  Drive Impactful Marketing Decisions
  Download Data Sheet
  
  5 Step Guide
  
  Measure What You Manage
  Learn More
- Media Wall
  
  Latest Insights
  
  Media Wall
  
  “Walk the Talk” - Manish Mittal's Leadership Insights in The Edge Newsletter by...
  Learn More
  
  Media Wall
  
  Creating True Value with GenAI
  Learn More
  
  Media Wall
  
  Seven Pillars of GenAI for Enterprise-level Value Generation
  Learn More
- Newsletter
  
  THE AXTRIA COLLECTIVE
  
  Get the latest topics, trends, and high-value insights with thought-provoking content from the ever-changing landscape of the life sciences industry.
  
  LEARN MORE SUBSCRIBE
  
  October 2024
  
  GenAI for value creation, Gartner Hype Cycle 2024, future of integrated evidence planning, and more.
  View Newsletter
About
- Overview
  Leadership
  
  Awards
  
  Passionate people transforming patient lives
- Business Sustainability
  
  Making a positive impact on the environment
  
  Learn More
- Culture
  Diversity & Inclusion
  
  Learning & Development
  
  We are Individually diverse & collectively inclusive
- Partnerships & Alliances
  AWS
  
  Knime
  
  SalesForce
  
  Snowflake
  
  Delivering value through an ecosystem of partners
- Careers
  #AxtriaCampusAllStars – Campus Program
  
  Connect with us – We’re ready to talk opportunities
- Newsroom
  
  Latest announcement and media coverage
  
  Learn More
- Contact Us
  
  Axtria Inc. 300
  Connell Drive, 5^th & 6^th Floor,
  Berkeley Heights, NJ 07922
  United States
  
  +1-877-929-8742
  connect@axtria.com

Contact Us

Contact Us

Axtria Inc. 300
Connell Drive, 5^th & 6^th Floor,
Berkeley Heights, NJ 07922
United States

+1-877-929-8742
connect@axtria.com

Copyright © 2023 Axtria. All Rights Reserved.

Axtria Cookie Policy & Privacy Statement.

Pharma Sales Force Sizing Strategy - Classic Approaches

Pharma Sales Force Sizing Strategy - Classic Approaches

Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. ...

3 mins read

Promotional Activity – Including/Excluding Healthcare Professionals

Over the past several years a number of Pharma companies have developed processes and procedures to ensure that promotional activities, personal and non-personal, are targeted ...

2 mins read

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

4 mins read

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at Scale?

Why Is Balancing Autonomy Critical to Driving Omnichannel Orchestration at ...

Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

4 mins read

Improving Targeting and Call Planning for the Changing Pharma Landscape

Improving Targeting and Call Planning for the Changing Pharma Landscape

As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

5 mins read

Infographic: 5 Keys to Effective Call Planning for Pharma Sales

Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

0 mins read

Axtria Webinar: Sales Targeting and Call Planning

Axtria Webinar: Sales Targeting and Call Planning

In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

1 mins read