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    Commercial Model Design

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.
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        Choosing Between Food and Medicine: Long-Term Health Consequences of the COVID-19 Induced Recession

        Choosing Between Food and Medicine: Long-Term Health Consequences of ...

        Choosing Between Food and Medicine The COVID-19 induced recession has taken another ominous turn as the Census Bureau recently reported that almost 30 million Americans responded in a ...

        6 mins read
        Are Pharma Companies Prepared to Improve Dramatically How Economic Dynamics are Incorporated into Commercial Analytics?

        Are Pharma Companies Prepared to Improve Dramatically How Economic ...

        “U.S. Economy Sees Record Downturn” The headline on the record drop in U.S. GDP for Q2 2020 at an annual rate of 32.9% and 9.5% from the previous quarter, The Wall Street Journal, print ...

        7 mins read
        Impact of COVID-19 on the Commercial Models of Pharmaceutical Companies in the US

        Impact of COVID-19 on the Commercial Models of Pharmaceutical ...

        5 mins read
        What Managed Care Analytics Means to Pharma Brand Success – Part 2

        What Managed Care Analytics Means to Pharma Brand Success – Part 2

        In Part 1 of this two-part series, we learned about what managed care analytics means for pharma brand success and the factors that pharma companies need to keep in mind while planning ...

        4 mins read
        What Managed Care Analytics Means to Pharma Brand Success – Part 1

        What Managed Care Analytics Means to Pharma Brand Success – Part 1

        Operating in the managed care system in the US healthcare market is challenging due to the complex environment. It is incredibly volatile and fragmented, with stakeholders ranging across ...

        3 mins read
        Measuring Direct and Indirect Influence of Account Managers

        Measuring Direct and Indirect Influence of Account Managers

        As part of Axtria’s exciting presentation lineup, David Wood, Senior Principal, and Shubham Lahoti, Associate Director, will be presenting on the topic of “Measuring Direct and Indirect ...

        1 mins read
        Enabling Smarter Commercial Model Experimentation

        Enabling Smarter Commercial Model Experimentation

        Numerous publications, blogs, etc. have reported how quickly the pharmaceutical industry is changing and how manufacturers need to modify their approaches and structures to survive the ...

        0 mins read
        Why Pharma needs to evolve Sales Strategies?

        Why Pharma needs to evolve Sales Strategies?

        Prescribing decisions in the institutional setting differ considerably from the retail setting. As noted in the figure below, HCPs are influenced by several parties, both internal and ...

        1 mins read

        Omnichannel Customer Engagement

        Ensure 360-degree customer engagement with omnichannel marketing solutions.
        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

        Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized ...

        The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

        4 mins read
        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Measuring Pharma Omnichannel Effectiveness: A Role-Driven Approach

        Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...

        5 mins read
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        Call Planning

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        Improving Targeting and Call Planning for the Changing Pharma Landscape

        Improving Targeting and Call Planning for the Changing Pharma Landscape

        As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

        5 mins read
        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Infographic: 5 Keys to Effective Call Planning for Pharma Sales

        Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

        0 mins read
        Axtria Webinar: Sales Targeting and Call Planning

        Axtria Webinar: Sales Targeting and Call Planning

        In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

        1 mins read
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