Pharma Sales

We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.

    The COVID-19 pandemic has accelerated several changes in the pharmaceutical commercial model that were already underway: the digitization of sales rep-physician engagement, an influx of ...

    3 mins read

    The pandemic has brought forth several unexpected changes to companies’ business and commercial models across industries. For the life sciences industry, 2020 pushed organizations to ...

    2 mins read

    The authors have 45+ combined years of pharma industry experience, leading internal company sales force strategy/operations processes, leading departments responsible for sales force ...

    7 mins read

    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective ...

    6 mins read

    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming ...

    5 mins read

    In Part 1 of this two-part series, we learned about what managed care analytics means for pharma brand success and the factors that pharma companies need to keep in mind while planning ...

    4 mins read

    Operating in the managed care system in the US healthcare market is challenging due to the complex environment. It is incredibly volatile and fragmented, with stakeholders ranging across ...

    3 mins read

    Effective roster management has long been an overlooked topic in Pharma commercial operations. In fact, in our 2016 Commercial Excellence Survey, we found that 46% of Pharma organizations ...

    1 mins read

    Sales crediting and eligibility are two of the most common challenges that organizations face in managing their Incentive Compensation programs. Traditionally, these processes have relied ...

    1 mins read

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective way of ...

    6 mins read

    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming the ...

    5 mins read

    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

    5 mins read

    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

    1 mins read

    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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