Targeting

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    Every year, many life sciences organizations host speaker conference events, or speaker programs, across the globe. These speaker programs are one of the most successful sales and marketing ...

    6 mins read

    With the increase in the number of touchpoints for a Healthcare Physician (HCP), it has become more important for pharmaceutical companies to personalize marketing efforts at the HCP level. ...

    5 mins read

    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and ...

    5 mins read

    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light ...

    1 mins read

    An Accountable Care Organization (ACO) is a group of providers willing and capable of accepting accountability for the total cost and quality of care for a defined population. The goal of ...

    1 mins read

    Over the past several years a number of Pharma companies have developed processes and procedures to ensure that promotional activities, personal and non-personal, are targeted ...

    2 mins read

    Integrated Healthcare Groups can be segmented (targeted) based on several criteria/factors such as size, # of hospitals, # of admissions, # of employed HCPs (hospital and community-based), ...

    1 mins read

    The ‘Golden Thread’ is a metaphor for the decisions, data / analytical processes, technology, and human behavior that link strategy and results. Each bend, twist and cut of the thread ...

    1 mins read

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    Omnichannel Customer Engagement

    Ensure 360-degree customer engagement with omnichannel marketing solutions.

    Omnichannel Marketing is Widely Used With Clear Benefits and Will Become More Essential in the Months to Come Today, omnichannel marketing is largely accepted as a necessary and effective way of ...

    6 mins read

    The healthcare industry finds itself at the center of the coronavirus crisis, especially in terms of how patient care is managed and delivered. Meanwhile, most other companies are fathoming the ...

    5 mins read

    Call Planning

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    As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

    5 mins read

    In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

    1 mins read

    In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...

    2 mins read

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