INTRODUCTION Laboratory testing has seen a remarkable evolution in the last few decades. This evolution has led to capabilities far beyond fundamental inpatient/outpatient record keeping, ...
4 mins read
Data and technology are etching a new DNA of each touchpoint of our lives today. As we live and breathe, the fourth industrial revolution and its fusion of technologies are dissolving the ...
5 mins read
Pharma companies realize the value of data-driven insights and decision making and employing best-in-class technology and infrastructure to enable them. So, in recent years, pharma ...
4 mins read
Making the right clinical and business decisions requires the leadership teams of healthcare providers and life sciences companies to have access to the right information, at the right ...
5 mins read
Omnichannel marketing has gained critical importance across pharmaceutical commercial operations, but measuring the efficacy of omnichannel implementation is both complex and important when ...
5 mins read
Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...
4 mins read
As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...
5 mins read
In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...
1 mins read
In our previous blog, we discussed the significance of providing call plans to representatives. Continuing with our blog series on different dimensions of sales performance solutions to pharma ...
2 mins read
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