Machine Learning

    We Believe In The Power Of Impactful Stories. Discover Insights, Industry Perspectives And Modern Business Approaches.

      In these unprecedented times, the value of data science is clear, especially in the pharma and life sciences industries. The emergence of data science has brought access to technologies ...

      5 mins read

      Everywhere we look, data is increasing in volume and complexity. Businesses are looking for new ways to take advantage of this valuable resource and enhance the speed and accuracy of ...

      3 mins read

      Introduction It takes 10 to 15 years to develop one successful drug, and the price of new drug approvals has risen to roughly $2.6 BN, according to a study by Tufts Center for the Study of ...

      7 mins read

      Problem Rare diseases, also known as orphan diseases, affect a small percentage of the patient population (<200,000 patients in the US but usually much lower) with much higher drug ...

      4 mins read

      With the increase in the number of touchpoints for a Healthcare Physician (HCP), it has become more important for pharmaceutical companies to personalize marketing efforts at the HCP level. ...

      5 mins read

      As of April 20, there are 2,440,528 confirmed coronavirus cases and 167,592 deaths globally. Currently, the U.S. continues as the hardest-hit country in the world, with 749,666 total cases ...

      11 mins read

      As per a systemic review1 published in Annals of Internal Medicine, assessing the impact of interventions to improve adherence, it was found that about half the medications prescribed for ...

      4 mins read

      “Hi Caroline, this is Jeff! You reported feeling heavily symptomatic yesterday. I wanted to see if you are doing better. On a scale from 1-10, how would you rate your pain today?”

      5 mins read

      Today more than any other day, having started my career in a GE company (the erstwhile GE Capital International Services), I have this involuntary urge to pay my tribute to “Neutron Jack” ...

      2 mins read

      Omnichannel Customer Engagement

      Ensure 360-degree customer engagement with omnichannel marketing solutions.

      The Growth of Digital Investment Pharma’s investment in digital marketing has grown significantly in the last few years, fueled by the proliferation of new channels, post-pandemic changes, and ...

      4 mins read

      Across all industries, brands connect with their prospects and customers through many different communication channels. Such interactions over various channels collectively influence customer ...

      4 mins read

      Call Planning

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      As the healthcare industry moves toward a value-based paradigm, the healthcare environment is becoming increasingly complex with emerging market influencers. Rising healthcare costs and reforms are ...

      5 mins read

      Effective Call planning ensures the best customer engagement for the sales reps by providing the right tactical inputs. It provides the detailed insights on the timing and relevance of messages ...

      0 mins read

      In continuation with the three earlier PMSA Webinars delivered on Commercial Operations, Axtria delivered its fourth insightful webinar on Sales Targeting & Call Planning, which shed light on the ...

      1 mins read